It’s not just MarTech: FinTech, LegalTech, HRTech, etc.
It’s been said that the explosion of software vendors in marketing is an anomaly. Certainly if you compare that with enterprise software markets as we knew them ten years ago, that’s true. People look at my landscape of nearly 1,000 marketing technology vendors — which is only a representative sample — and shake their heads in disbelief. I’ve made the case for why I think 1,000-plus marketing software vendors could be the new normal. Yet …
It’s not just MarTech: FinTech, LegalTech, HRTech, etc. Continue Reading »