There are as many European-based martech products today (3,647) as there were globally in 2016
I remember the mad rush to finish the 2016 marketing technology landscape five years ago, just in time to present it for my opening keynote at that spring’s MarTech conference in San Francisco. In the previous years — 2011, 2012, 2014, and 2015 — the landscape had grown exponentially, from 150 solutions to just under 2,000. Many pundits (*cough* here’s an old article with a few *cough*) thought that the field would consolidate dramatically. I …