I spend a lot of time debating dichotomies with myself: The classic: is martech consolidating or expanding? Should you centralize or decentralize marketing, automate or humanize it? Should you practice agile or waterfall approaches to martech product adoption? Should you buy more martech tools or better use the ones you have? The martech triumvirate: suite […]
Dr. Martech and Mr. Hype: A Transformational Webinar Read More »
As you know, we’re in the middle of awards season. Oscars. Grammys. Golden Globes. All fine trophies to be had. But my favorite kudos, of course, are The 2020 Stackies: Marketing Tech Stack Awards. Marketers send in a single 16×9 slide that illustrates the way they think of their marketing stack. We share them all
Check out Red Hat’s customer journey marketing stack Read More »
It might be the dead of winter right now, but spring is only a couple of months away — as is the next MarTech Conference, April 15-17 at the San Jose Convention Center. As you can see from even the partial snapshot of sessions above, it’s going to be an amazing event. The agenda is
Don’t miss the MarTech Conference in San Jose, April 15-17 Read More »
As you probably have heard by now, Clayton Christensen — renown author, professor, and consultant on the topic of disruptive innovation — passed away late last week. I didn’t know him personally, but I had the privilege of meeting him on several occasions. And the ideas he shared in his writing and presentations have had
Back in September 2017, Toronto-based ScribbleLive acquired ion interactive, the interactive content SaaS company I had co-founded and served as president and CTO. Scribble had raised $50 million (Canadian dollars?) from a bunch of VCs and had executed a string of acquisitions — including the content talent marketplace Visual.ly — to build out an enterprise
A cool (and personal) example of a “2nd Golden Age of Martech” company Read More »
It’s a new decade — and time for a new approach to the marketing technology landscape. Contribute a new or updated martech vendor here. Report an acquired or defunct martech vendor here. Download the 2019 Excel spreadsheet here. Those are the TL;DR links above. Here’s the story of what we’re doing and where it’s headed…
Actually, I’m asking you. What is the current state of marketing technology and operations careers? This is my one-time-a-year pleading on my knees request to the martech community to participate in our survey of professionals in the field. In exchange for 5 minutes of your time, you’ll help all of us better understand the work
What’s the current state of marketing technology and operations careers? Read More »
At the beginning of the 2010’s, I wrote a post about the rise of the marketing technologist. It was the early days of a new, hybrid professional emerging: rare “unicorns” who combined IT skills with marketing domain expertise and a genuine passion for harnessing the blossoming marketing technology landscape. Fast-forward to the start of 2020’s.
Happy New Year! To kick off 2020, I’m excited to share one of the first entries into The Stackies 2020: Marketing Stack Awards from Nexthink, an enterprise platform that help IT departments deliver great digital employee experiences. Jon Blumenfeld, Nexthink’s director of digital marketing, created their entry around the concept of a “Periodic Table of
A marketing stack organized according to The Periodic Table of Martech Read More »
Tom Wentworth, a pioneering engineer-turned-CMO in the marketing technology space whom I’ve long admired, recently commented on a LinkedIn thread, “Martech is about to face its ‘dot-com’ moment. How many pet stores did we really need in 2000?” I think he’s right — but possibly not in the way he (or you) might think. The
Is martech headed for its “dot-com moment” in 2020? Read More »
