Christopher Douglas runs the Triangle Marketing Club, an energetic community of marketers (and students planning to become marketers) in Raleigh, North Carolina. He’s one of those dynamic “connectors,” always bringing people together and enthusiastically plumbing helpful intersections between them. Last year, he invited me to speak to their group about the 5 disruptions to marketing that I believe are changing marketing as we know it — and to partake in some absolutely delicious fried chicken. …

An intimate evening discussion about five marketing disruptions (video) Continue Reading »

Every MarTech conference is always a whirlwind of insights and ideas. It usually takes me a couple of weeks after the event to synthesize what my key takeaways were from the event. Here are five that have resonated deeply with me — with huge thanks to Katie Kelly for giving me permission to share her awesome sketch notes that illustrate these beautifully. 1. Building High-Performing Martech Teams Patty Spiller, senior director of growth marketing at …

5 MarTech takeaways: teams, product management, decentralization, marketing leadership, IT governance Continue Reading »

Weren’t able to make the MarTech conference in San Jose that we held earlier this month? I thought you might enjoy hearing a version of our opening keynote, which I recreated in Loom, covering: The winners of The 2019 Stackies: Marketing Tech Stack Awards 3 trends of the Second Golden Age of Martech The release of the 2019 marketing technology landscape (and what we missed) Results of the 2019 marketing operations & technology salary survey, …

Missed the MarTech keynote? Here’s a recreation for you Continue Reading »

Our 2019 Marketing Technology & Operations Salary Survey has been released, and you can download a free copy here. Thank you to everyone who participated. For our analysis, we narrowed the data down to the n=365 participants who identified their role as one of these three core martech disciplines: 30.4% — Marketing Technology/Marketing IT/Marketing Technologist 24.4% — Marketing Operations 45.2% — Marketing Operations and Technology (combined) A few observations that I’ll call out here — …

Marketing Technology and Operations Salary Survey 2019 results (free report) Continue Reading »

Our MarTech conference in San Jose kicks off this week, but we’re already hard at work on planning our next event in Boston, September 16-18. And we’d love to have you as one of our speakers. We’re going to program this next MarTech a little differently than we have in the past. Previous MarTech agendas have been intentionally eclectic, with a wide variety of themes and presentation formats — because the field of martech has …

Share your best solutions for marketing operations and technology challenges at MarTech in Boston Continue Reading »