Blog - Page 32 of 97 - chiefmartec

1 million software companies by 2027? We’re gonna need a bigger chart

November 11, 2017

I love the channel software landscape graphic below produced by Jay McBain of Forrester. It’s accompanied by a fantastic article, The Channel Software Stack – A Comprehensive (And Critical) Look At The Future Of The Industry that I highly recommend reading. There’s a whole cottage industry of technology landscapes with little logos out there. (And […]

1 million software companies by 2027? We’re gonna need a bigger chart Read More »

Crypto-marketing: how marketers create crypto-token value

November 9, 2017

The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He presented at the MarTech conference in Boston earlier this month on Blockchain and the CMO: The Next Era of Marketing. David Johnston of Factom likes to say

Crypto-marketing: how marketers create crypto-token value Read More »

Missed MarTech Boston? Watch the full opening keynote sessions now

November 7, 2017

Last month, we had an incredibly energetic audience of 1,600 professionals at the intersection of marketing, technology, and management at our MarTech East conference in Boston. It was so great to be back in Boston, where this all started just 3 years ago. If you weren’t able to attend, here’s your chance to catch the

Missed MarTech Boston? Watch the full opening keynote sessions now Read More »

Marketing Technology Companies Consolidated from 2010-2017

The 2010 marketing technology proto-landscape did consolidate by 61%

October 29, 2017

Officially, my first published marketing technology landscape graphic was in 2011. That was the one where I categorized around 150 marketing technology companies. My most recent one, produced in collaboration with Anand Thaker, was released in May 2017 with nearly 5,000 marketing technology companies on it. By sheer quantity of logos, it got 32 times

The 2010 marketing technology proto-landscape did consolidate by 61% Read More »

Facebook vs. Blockchain: it’s a matter of trust

October 27, 2017

Facebook vs. Blockchain: it’s a matter of trust Read More »

Martech and the modern marketing org (study results)

October 15, 2017

At the MarTech conference in Boston earlier this month, we unveiled the winners of The Stackies: Org Edition. 12 companies contributed slides illustrating how they approach their martech-enabled organizations, including Allocadia, CA Technologies, Dun & Bradstreet, The New England Journal of Medicine Group, Reduxio, and Uberflip. But not everyone was comfortable publicly sharing how their

Martech and the modern marketing org (study results) Read More »

The Stackies: Org Edition (2017) at MarTech

12 org stacks reveal people-process-technology triangles at #MarTech

October 7, 2017

We kicked off MarTech East in Boston on Monday with an awards ceremony for The Stackies: Org Edition. While the previous versions of this awards program encouraged marketers to share visualizations of their marketing technology stacks, this one invited people to share ideas about how their marketing organizations are conceived. We wanted to shed light

12 org stacks reveal people-process-technology triangles at #MarTech Read More »

Call for speakers for MarTech West in San Jose, April 23-25

October 1, 2017

Tomorrow we kick off MarTech East in Boston. It’s going to be an amazing three days — largely due to the amazing speakers who are contributing their experience and insights to the community. Would you like to be one of those contributors for our next event, MarTech West in San Jose, April 23-25? We invite

Call for speakers for MarTech West in San Jose, April 23-25 Read More »

The Blockchain Marketing Technology Landscape (2017)

September 26, 2017

The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He will be presenting at the upcoming MarTech conference in Boston, October 2-4, on Blockchain and the CMO: The Next Era of Marketing. If you are an entrepreneur

The Blockchain Marketing Technology Landscape (2017) Read More »

I’ve joined HubSpot as VP platform ecosystem, and this is why

September 21, 2017

So, um, wow. Big news day here. I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. Here’s one of the first presentations I gave on that topic in 2010.

I’ve joined HubSpot as VP platform ecosystem, and this is why Read More »