The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He will be presenting at the upcoming MarTech conference in Boston, October 2-4, on Blockchain and the CMO: The Next Era of Marketing. If you are an entrepreneur […]
The Blockchain Marketing Technology Landscape (2017) Read More »
So, um, wow. Big news day here. I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. Here’s one of the first presentations I gave on that topic in 2010.
I’ve joined HubSpot as VP platform ecosystem, and this is why Read More »
I know, I’m usually the poster child for celebrating “diversification” more than “consolidation” in the martech industry. But today I’ll celebrate the latter. I am excited to announce a very special and personal contribution to the consolidation of the marketing technology landscape: ion interactive, the company I co-founded and served as CTO, has been acquired
ScribbleLive acquires ion interactive as interactive content thrives Read More »
Want to contribute to the MarTech community? We’ve extended the deadline of The Stackies: Org Edition to midnight on Friday, September 29. This is your chance to share your ideas on marketing structures and/or processes that take full advantage of what modern marketing technology makes possible. You’ve seen The Stackies: Tech Edition — dozens and
Last chance to enter The Stackies: Org Edition to win #MarTech glory Read More »
The world’s three largest Internet companies are American: Google (Alphabet), Amazon, and Facebook. The fourth largest — actually the 9th most valuable company in the world by market capitalization — is the Chinese giant Tencent. The sheer scale of Tencent is almost impossible to comprehend — at least it was to me as a marketing
72 hours in Shanghai in a parallel martech universe Read More »
Three quick pieces of news on the MarTech conference coming up in Boston, October 2-4: Seth Godin has been added as a keynote speaker to the MarTech program, where he’ll do a special afternoon keynote on October 3, “It’s Your Turn to Engage: Embracing The Work That Matters.” Seth is truly inspiring for all of
Seth Godin now a MarTech keynote + last week for beta rates Read More »
The above graphic and the following guest post were produced by Henri Syvänen and the team at Avaus, a leading Nordic marketing services firm. Henri recently shared this landscape of Finnish martech companies with me, and I was amazed by its scale — even though I, of all people, probably shouldn’t be. It illustrates how
Think marketing tech vendor growth is finished? No, it’s Finnish! Read More »
I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maître fromager. Luckily, the symptoms are relatively mild — mostly involuntary rolling of the eyes and rapid finger twitching on the delete key. But I also have an addiction
Marketing + Technology + Management – Hype = MarTech Read More »
I am excited to share with you one of the first entries to The Stackies: Org Edition awards. Rishi Dave, the CMO of Dun & Bradstreet, and his team just shared with me their “org stack” graphic above (click for a larger version). This is a terrific example of the kind of illustration that we’re
Where does martech fit in Dun & Bradstreet’s marketing org? Read More »
As we were planning the upcoming MarTech conference for Boston, the Third Door Media team and I had an invigorating discussion about the philosophy of “martech.” What is martech? Who are the citizens in this growing community? What are the shared ideas and ideals that bring us together? What do we collectively aspire to achieve?
The Grand View of Martech: A Martech Manifesto Read More »
