Erica Seidel, who runs The Connective Good, specializing in recruiting leaders in marketing analytics and marketing technology — and who has also graciously served on the advisory board for the MarTech conference and will be a moderator at our big event in San Francisco next month — has said that the right marketing technologist can be the secret weapon for a CMO looking to drive top-line and bottom-line growth. But marketing technologists don’t grow on …

What do marketing technologists want? This recruiter found out… Continue Reading »

The following is a guest post by Jay Baer, one of the most influential marketing authors and speakers out there. Jay’s last book, Youtility, was highly inspirational in my company’s shift towards interactive content a couple of years ago. He was also very kind and helpful in giving me advice when I started working on my own book, Hacking Marketing. This guest post is based on Jay’s new book, Hug Your Haters — illuminating customer …

The Role of MarTech in Customer Service — The New Marketing Continue Reading »

We’re 6 weeks away from the next MarTech conference in San Francisco. My anticipation is building — I’m eagerly drumming my fingers on my desk as I write this (much to the annoyance of the person sitting next to me). This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect. If you haven’t registered yet, our “beta” rate discount — which is $350 …

What to expect when you’re expecting #MarTech next month Continue Reading »

What can marketers learn from software developers to harness — rather than struggle against — the dynamics of a digital world? I made a passing reference to this when announcing the upcoming MarTech conference, but I’m excited to make it official: I’ve written a book called Hacking Marketing that will be published by Wiley next month, to be released on March 21, and I’m very eager to share it with you. My goal was to …

Hacking Marketing: Rethinking Marketing Management in a Software World Continue Reading »

The following is a guest post by Mayur Gupta, a pioneering chief marketing technologist and author of the Inspire Martech blog, who is now a senior vice president and head of digital at HealthGrades. Mayur is also on the board of advisors for the MarTech conference, and he will be one of our featured speakers at the San Francisco event, March 21-22. Check out the MarTech agenda and save $500 on registration before January 9. …

How marketing technology could transform healthcare Continue Reading »