Brand new MarTech agenda launched with 70+ talks and 100+ speakers

MarTech San Francisco 2017 Agenda

In the years that I’ve worked on the marketing technology landscape, I have often been surprised at the end of each iteration by the sheer scale of the thing. I’ll sit back, typically with a glass of wine at that point, and reflect in awe at just how big this space has become — and […]

The only marketing prediction you need for 2017

Predicting the Future of Marketing Technology

I’m honored to have been invited to become a regular contributor to Ad Age, the world’s oldest (since 1930!) and largest publication in the field of advertising and marketing. The publisher has agreed to let me repost my articles here on chiefmartec.com as well. Late October to early February is prediction season in the marketing […]

Announcing The Stackies & Hackies Awards for MarTech San Francisco 2017

MarTech Stackies & Hackies 2017

I’m excited to kick off the third year of The Stackies, which will culiminate in an opening awards ceremony at the MarTech conference in San Francisco, May 9-11, 2017. Of course, like all good agile marketers, we believe in improving with each iteration. So we’ve tweaked and expanded the competition this year. But first, new […]

5 Disruptions to Marketing, Part 5: Artificial Intelligence

Artificial Intelligence and Marketing Complexity

The Machine Intelligence 3.0 landscape above was created by Shivon Zilis and James Cham. This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1, Part 2, Part 3, and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs […]

5 Disruptions to Marketing, Part 4: Digital Everything

Internet of Things Landscape

The Internet of Things (IoT) Landscape above is produced by the venture capital firm FirstMark. This is Part 4 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1, Part 2, and Part 3 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and […]

5 Disruptions to Marketing, Part 3: Vertical Competition

Vertical Competition in Marketing Technology

Click the image above for a larger version of the illustration. This is Part 3 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 and Part 2 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of […]

5 Disruptions to Marketing, Part 2: Microservices & APIs

Microservices as an Application Network (MuleSoft)

The image above is from a MuleSoft presentation, Application Networks: Microservices at Netflix. This is Part 2 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing […]

5 Disruptions to Marketing, Part 1: Digital Transformation

5 Disruptions to Marketing

The cartoon above is “Disruptive Innovation” by Tom Fishburne. This is not your typical “predictions for 2017” story. I confess, those things aren’t my cup of tea. But it is a serious call to prepare yourself for a transformative year ahead. I believe that marketing is in the middle of five major disruptions that are […]

Gartner shares latest data on enterprise marketing tech spend

Marketing Technology Spend in 2016 by Gartner

Looking for the latest data on enterprise marketing technology spend? Look no further. Gartner recently released their CMO Spend Survey 2016-2017. It’s already been in the news because their report showed that marketing budgets climbed for another consecutive year, now up to 12% of total company revenue. It’s also received due fanfare because it shows […]

Marketing technologist study reveals digital business transformation

Marketing Technologist Study

Back at the MarTech conference in San Francisco this past March, we conducted a study of marketing technologists with SapientNitro. After analyzing the data, Sheldon Monteiro, the global CTO of SapientNitro, and his team finally released their report from that research this week. It’s a terrific report — well worth the wait! You can download […]