Free ebook: 5 Disruptions Reshaping Marketing as We Know It

5 Disruptions Reshaping Marketing as We Know It (ebook)

Last December, I wrote a 5-part series on 5 Disruptions to Marketing — the big changes that are rehaping the nature of the marketing industry and profession today. And earlier this year, on Valentine’s Day, I gave an hour-long webinar on the subject. (What can I say? I have the hots for martech.) The good […]

Microsoft shares their marketing stack in the Stackies, and it’s awesome

Microsoft Marketing Technology Stack

I am enormously grateful to every company that participates in the annual Stackies Awards, sharing a single slide illustration of their “marketing stack” — the collection of software that powers their marketing organization. The best ones do more than just namecheck tools they use. They visually explain the strategic thinking and organizing principles behind their […]

Mastering modern marketing technology leadership over 2 intense days

MarTech Conference

We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each other. If you’re working the intersection […]

6 of 14 rules for marketing like a billion-dollar martech unicorn

Marketing Like a Martech Unicorn

The following is a guest post by Jeremy Epstein, CEO of Never Stop Marketing. He served as VP marketing at Sprinklr as the company grew from 30 people and a valuation of $20 million to 1,400 employees, valued at over $1.8 billion. The following is an excerpt of his new whitepaper, 14 Rules for Successful High-Growth […]

VIDEO: 5 Disruptions Reshaping Marketing As We Know It

MarTech Valentine's Day Webinar

Valentine’s Day is a holiday for celebrating love — either that or, depending on who you ask, an evil plot by the floral-industrial complex. (Eisenhower warned us about them.) This past Valentine’s Day, I gave homage to my professional love, the wild and wonderful field of marketing technology, with an hour-long webinar on 5 Disruptions […]

Brand new MarTech agenda launched with 70+ talks and 100+ speakers

MarTech San Francisco 2017 Agenda

In the years that I’ve worked on the marketing technology landscape, I have often been surprised at the end of each iteration by the sheer scale of the thing. I’ll sit back, typically with a glass of wine at that point, and reflect in awe at just how big this space has become — and […]

The only marketing prediction you need for 2017

Predicting the Future of Marketing Technology

I’m honored to have been invited to become a regular contributor to Ad Age, the world’s oldest (since 1930!) and largest publication in the field of advertising and marketing. The publisher has agreed to let me repost my articles here on chiefmartec.com as well. Late October to early February is prediction season in the marketing […]

Announcing The Stackies & Hackies Awards for MarTech San Francisco 2017

MarTech Stackies & Hackies 2017

I’m excited to kick off the third year of The Stackies, which will culiminate in an opening awards ceremony at the MarTech conference in San Francisco, May 9-11, 2017. Of course, like all good agile marketers, we believe in improving with each iteration. So we’ve tweaked and expanded the competition this year. But first, new […]

5 Disruptions to Marketing, Part 5: Artificial Intelligence

Artificial Intelligence and Marketing Complexity

The Machine Intelligence 3.0 landscape above was created by Shivon Zilis and James Cham. This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1, Part 2, Part 3, and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs […]

5 Disruptions to Marketing, Part 4: Digital Everything

Internet of Things Landscape

The Internet of Things (IoT) Landscape above is produced by the venture capital firm FirstMark. This is Part 4 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1, Part 2, and Part 3 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and […]