Brand packaging needs a marketing tech stack too, who knew?

Digital Maturity Model for Brand Packaging Processes

The following is a guest post by Danielle Sauvé, marketing director for the product identification platform for Danaher and editor of SimplifyMyPackaging.com. We talk about digitizing everything, but if you’re a marketer at a consumer goods company, you know there is a divide between digital marketing channels and product packaging. As evidence of this divide, […]

Our martech salary survey delivers a lot of great news, but one disappointment

Martech Salaries in the U.S.

For martech careers, there is a lot of really good news. But one thing that isn’t. First, thank you to the 884 professionals who participated in our 2018 Marketing Technology & Operations Salary Survey, a collaboration between myself and the team at MarTech Today. For our analysis, we filtered it down to only the n=432 […]

What would Eric Clapton say about marketing technology if he were coming to MarTech?

MarTech West 2018 Agenda

“It’s in the way that you use it.” I’m pretty sure that would be Eric Clapton’s advice on marketing technology. While Slowhand sadly won’t be coming to the MarTech stage next month, we do have a pretty amazing line up of marketing experts, executives, and seasoned practitioners who will show you how they use it. […]

A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com

Top 10 Ideas in Martech from chiefmartec.com

Happy anniversary, dear martech readers. Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “a blog for marketing technologists.” It was shortly followed by a riff on martec being analogous to marcom, which is why my brand is chiefmartec.com — without the “h” at the end — instead of chiefmartech.com. In […]

5 Disruptions to Marketing, Part 5: Artificial Intelligence (2018 Update)

5 Disruptions to Marketing: Artificial Intelligence (2018)

Whew! This is the final part 5 of a five-part series, providing an update on the 5 Disruptions to Marketing as 2018 marches forward. If you have not yet read Part 1: Digital Transformation, Part 2: Microservices & APIs, Part 3: Vertical Competition, or Part 4: Digital Everything, you might want to start there. 5. […]

Last week to save $500 at MarTech, plus 4 superstar workshops added

MarTech Rates and Workshops

First: this is the last week to get the early bird rates for MarTech in San Jose, April 23-25. If you reserve your seat before this Saturday, February 10, you’ll save $500 on an all-access ticket. “Act now. Algorithmic agents are standing by.” But I’m more excited to share with you the news that we […]

How much do marketing technology and operations professionals make?

2018 Marketing Technology & Operations Salary Survey

That is the burning question that we’re looking to answer with the 2018 Marketing Technology & Operations Salary Survey — and I’d love to have you participate. This is a completely anonymous survey. We won’t ask for your name or email address, the names of any of your employers, or any other personally identifiable information. […]

11 Habits of Highly Effective Marketing Technologists

Marketing Technologists Climbing to the Top of Martech Achievement

The following is a guest post by Anand Thaker, CEO of IntelliPhi and my co-collaborator on the marketing technology landscape since last year. He’ll be a keynote speaker at the upcoming MarTech West conference in San Jose, April 23-25. Even three years after Scott Brinker and Laura McLellan’s HBR article on The Rise of the […]

The ground truth of marketing technology: our agenda for MarTech West, April 23-25 in San Jose

MarTech West: Marketing Technology Management

We’ve just unveiled the agenda for MarTech West, which is expanding this year to the San Jose Convention Center, April 23-25. I’m incredibly excited by how the program is shaping up and the topics we’ll be covering, from the state-of-the-art in AI to the state-of-the-world with GDPR. If you’re an executive or senior practitioner at […]

The one thing everybody forgets about Gartner’s hype cycle, even in martech

Opportunities in Gartner's Hype Cycle

The Gartner hype cycle is one of the more brilliant insights ever uncovered in the history of technology. I rank it right up there with Moore’s Law and Christensen’s model of disruptive innovation from below. Gartner’s hype cycle describes a 5-stage pattern that almost all new technologies follow: A technology trigger introduces new possibilities — […]