Should agencies show more -aaS?

First there was SaaS — software-as-a-service.

Then PaaS — platform-as-a-service.

Then IaaS — infrastructure-as-a-service.

These days it’s EaaS — everything-as-a-service. Development-as-a-serivce (DaaS). Testing-as-a-service (TaaS). Content-as-a-service (CaaS). Social-media-as-a-service (SMaaS). I’m not making these up.

Is it AaaS — anything-as-a-service? Is the right adjective for that AaaS-inine?

Which made we wonder…

Should agencies simply rebrand themselves as MaaS — marketing-as-a-service?

“We’re not mass marketing. We’re MaaS marketing.” (A homage to homonyms.)

They’d better hurry. One of their competitors, the digital agency space150, already has the jump on space-advertising-as-a-service (SAaaS).

There’s a serious question in here somewhere, but I’ll save that for another day.