The 10-years war between marketing and IT is over

Marketing and IT Make Peace

I was reading Gartner’s latest CMO Spend Survey 2019-2020 — spoiler alert: average marketing budgets have fallen to 10.5% of company revenue and the percentage of the marketing budget dedicated to martech slipped from 29% to 26% — when something truly remarkable popped out at me. On page 20, Gartner included the chart at the […]

Martech is now a $121.5 billion market worldwide

Martech Budgets (US and UK)

Martech: 2020 and Beyond, a new report collaboratively produced by BDO, WARC, and the University of Bristol, estimates that the worldwide spend on marketing technology is $121.5 billion. Their report focuses on martech spending in North America and the UK, where they’ve sized the market as growing from $34.3 billion in 2017 up to $65.9 […]

Your martech community needs you: opportunities to speak at MarTech

Speak at MarTech

This is my bi-annual call for leaders, practitioners, and pioneers across the marketing technology and operations community to send in proposals to present at the MarTech conference. Our next event will be in San Jose, April 15-17, and we’re accepting speaker nominations through November 8. The best way to truly master something is to teach […]

The (near) future of marketing is decentralized

Decentralized Marketing Organizations

In Gartner’s most recent Marketing Organizational Survey for 2019 — how marketing leaders structure their teams today and how they expect them to change over the next several years — a remarkable finding popped out to me: 20% of respondents reported that they run some form of decentralized marketing organization today. By the end of […]

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