February 2020 - Chief Marketing Technologist

Happy Valentine’s Day tomorrow, dear martech’ers

February 13, 2020 / Other / By Scott Brinker / 1 Comment

There’s a logo landscape for everything. Even for lovers in a digital time. The above chart was published by CB Insights in their article 60+ Tech Startups To Enhance Your Valentine’s Day and brought to my attention by my friend Ann Handley on Twitter. A good public service reminder, in case you need a last minute direct-to-consumer save. My first thought: wow, I picked the wrong sector to cover. Can you imagine how much fun …

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Only 3 days left for the best price on awe-inspiring, mind-expanding, career-accelerating MarTech tickets

February 12, 2020 / Marketing Management / By Scott Brinker / 1 Comment

With a headline like that, who can doubt that I’ve got marketing in my DNA? Seriously though, as you can see from the at-a-glance editorial agenda above — which doesn’t even include the couple dozen additional vendor-led sessions we’ll also have in our Solutions Tracks and on our MarTech Theater stage — this next MarTech Conference, April 15-17 in San Jose, is going to be jam-packed with deep educational content on marketing technology and marketing …

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The average enterprise uses 1,295 cloud services

February 12, 2020 / Marketing Software / By Scott Brinker / 1 Comment

I’m used to getting a lot ribbing pushback on the scale of the marketing technology landscape. “7,000 martech vendors is way too much!” My gut-level, defensive reaction is to reply, “Hey, it’s not my fault. I’m just counting them.” Of course, one could argue with the work I do with HubSpot’s platform ecosystem, we are enabling and encouraging more martech ecosystem entrepreneurs. Which is true (see the 4 layers of app integrations with SaaS platforms). …

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Number of Cloud Services Used by an Enterprise on Average in 2019

The top 3 things marketers want martech vendors to improve

February 7, 2020 / Marketing Software / By Scott Brinker / 1 Comment

The good folks at Ascend2, a marketing industry research firm, recently released a study on Martech Stack Optimization. It’s the kind of report that I open with the enthusiasm of that kid from the movie A Christmas Story opening the present of his dreams. (I’ll try not to shoot my eye out.) Lots of good data points, such as 71% of participants report that they will continue to invest moderately to significantly in their martech …

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Dr. Martech and Mr. Hype: A Transformational Webinar

February 3, 2020 / Marketing Management / By Scott Brinker / Leave a Comment

I spend a lot of time debating dichotomies with myself: The classic: is martech consolidating or expanding? Should you centralize or decentralize marketing, automate or humanize it? Should you practice agile or waterfall approaches to martech product adoption? Should you buy more martech tools or better use the ones you have? The martech triumvirate: suite or best-of-breed, software or services, build or buy? What’s hype or actual technological advancement? So as I find myself contemplating …

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Check out Red Hat’s customer journey marketing stack

February 1, 2020 / Marketing Software / By Scott Brinker / 1 Comment

As you know, we’re in the middle of awards season. Oscars. Grammys. Golden Globes. All fine trophies to be had. But my favorite kudos, of course, are The 2020 Stackies: Marketing Tech Stack Awards. Marketers send in a single 16×9 slide that illustrates the way they think of their marketing stack. We share them all with the community. And then we celebrate the winners of the five best (where “best” is a function of how …

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