Happy Valentine’s Day tomorrow, dear martech’ers

LoveTech Landscape

There’s a logo landscape for everything. Even for lovers in a digital time.

The above chart was published by CB Insights in their article 60+ Tech Startups To Enhance Your Valentine’s Day and brought to my attention by my friend Ann Handley on Twitter. A good public service reminder, in case you need a last minute direct-to-consumer save.

My first thought: wow, I picked the wrong sector to cover. Can you imagine how much fun those demos are?

But it was a fleeting thought, as my professional heart belongs to martech. I remain awed and amazed on a daily basis by the incredible people I have the joy to meet, learn from, and work with in this space. It’s such a blessing to be able to do what you love for a living — one that I am deeply grateful for and continually humbled by.

However, with my training in customer journey mapping, I couldn’t help taking one more look at the above “lovetech” landscape and rearranging the categories in order:

  1. Wine
  2. Dating
  3. Flowers
  4. Chocolate
  5. Lingerie
  6. Sex tech
  7. Wedding
  8. Cards & photos
  9. Jewelry & watches
  10. Long-distance

Ha ha, just kidding on that last one. (As I get rightfully punched in the arm by my better half.)

Your journey may vary.

P.S. Last reminder that YOU ONLY HAVE TWO DAYS LEFT to get the early bird “alpha” rate on tickets to the MarTech Conference in San Jose, April 15-17. It’s the perfect Valentine’s gift for every marketer in your life.

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