June 2021 - Chief Marketing Technologist

Are CMOs falling behind with martech? The C-Suite thinks so, and they may be right

June 22, 2021 / Marketing Management / By Scott Brinker / Leave a Comment

A few weeks ago, I read a white paper produced by Rackspace Technology, How Applications Impact Customer Experience. (Spoiler alert: in a digital world, applications are customer experience, so you’d better make them delightful. As a result, CX has become the top priority CIOs and IT. Yay.) Almost in passing, however, there was the chart above (I added the dotted line highlight). CMOs were ranked second-to-last as members of the C-suite who best understand the …

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13 cringe-worthy martech dad jokes that are even worse than last year’s

June 15, 2021 / Other / By Scott Brinker / Leave a Comment

Last year, we celebrated Father’s Day here at chiefmartec.com by subjecting you, dear reader, whose esteem we otherwise value, to 7 really bad martech “dad jokes”. It was… well, possibly one of the least popular posts in the history of this blog. But as any seasoned dad-joker will attest, the lack of a positive response to a dad joke is an implicit invitation to double-down on further embarrassingly sad puns, innuendo, and wordplay. Challenge accepted! …

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Metcalfe’s Mirror: Complexity in networks (P.S. your martech stack is a network)

June 8, 2021 / Marketing Software / By Scott Brinker / 1 Comment

Fair warning: this post is pretty wonkish, even relative to my usual style. (Yikes.) Robert Metcalfe, the godfather of computer networks, famously stated that the value of a network is proportional to the square of the number of users connected. This became known as Metcalfe’s Law: The classic example is the telephone. When only two people had telephones, the telephone “network” had relatively little value. When 5 billion people have phones, however, the value of …

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A 2×2 view of systems of record in martech

June 1, 2021 / Marketing Software / By Scott Brinker / 1 Comment

The phrase “system of record” has been bandied about in martech for years. In the absence of any other context, it’s usually assumed to mean the software that holds the authoritative (or “golden”) customer record. Most often in practice, this is a CRM. This is why illustrations of martech stacks often have a CRM product such as Salesforce, HubSpot, or Microsoft Dynamics visually placed at their center. (Speaking of which, the 2021 MarTech Stackies are …

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Are CMOs falling behind with martech? The C-Suite thinks so, and they may be right

13 cringe-worthy martech dad jokes that are even worse than last year’s

Metcalfe’s Mirror: Complexity in networks (P.S. your martech stack is a network)

A 2×2 view of systems of record in martech

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