Latest data on the size of tech stacks, er, app portfolios, and a philosophical question about shadow IT

How Big Are Tech Stacks in 2021?

Productiv, a SaaS management platform (SMP), published a report on The State of SaaS Sprawl in 2021. Since Productiv’s software manages the tech stacks — or “app portfolios”, as they like to call them — of hundreds of organizations, the data in their report is based on objective facts of app adoption, instead of merely […]

29 visually striking martech stack illustrations from the 2021 Stackie Awards

29 Martech Stacks from the 2021 MarTech Stackie Awards

Every year, when the entries to the Stackie Awards flow in, I feel like the kid in A Christmas Story, excitedly opening up that present he’d be dreaming of. I am always delighted and inspired by the creative ways marketing teams visually represent their stacks — and so immensely grateful that they were willing to […]

Join us at MarTech next week, online and for free, and catch my keynote: From Big Data to Big Ops

MarTech Fall 2021 Keynote

Join us next Tuesday and Wednesday, September 14-15, for the latest MarTech Conference event — online and completely free to attend. With over 75 sessions, over 100 expert speakers, and more than 50 terrific solution providers, it’s going to be a jam-packed couple of days. Join us live for virtual ambiance — or, if you […]

47 new martech companies from latest Y Combinator cohort — the counter-consolidation narrative lives on

Martech Seedlings Everywhere

Last week, Y Combinator held their Demo Day(s) for their Summer 2021 cohort. This was a massive graduating class: 377 startups from 47 countries. You can read a quick overview of all 377 (!) on TechCrunch, split across part one and part two. I read through all 377 and discovered 47 that I would put […]

Aggregation and integration: why 67% of marketers replaced a martech tool in the past year

Reasons for Replacing a Martech Product

My friends over at MarTech just released their 2021 Martech Replacement Survey, revealing insights into what and why companies switch from one martech application to another. The top-line finding: there’s a ton of martech swapping happening! 67% of the 374 marketers they surveyed, from SMBs to large enterprises, reported replacing a marketing technology application in […]