Andrea Fryrear of AgileSherpas is one of the world’s leading agile marketing experts, author of Death of a Marketer, and instructor for the Agile Marketing Advantage workshop at the upcoming MarTech conference (a few spots for her workshop are still available!). She’s an amazing force for the betterment of marketing management. So I was excited to read the latest
We’re super excited about the upcoming MarTech conference — read about the all-access editorial program as well as the free Expo+ program — April 3-5 in the Bay Area. But we’ve also begun work on our next MarTech in Boston this fall. As we develop the agenda for that event, we’d love your help in picking the topics that would be most valuable to you. What is one martech challenge that keeps you up at …
What martech challenge is keeping you up at night? Continue Reading »
Our next MarTech conference in the Bay Area, April 3-5, is just a couple of weeks away. While I’ve written a lot about the editorial program for the paid all-access conference — amazing presentations by Aetna, Cisco Meraki, Docker, IDC, LUMA Partners, Netflix, The New York Times, Nordstrom, NPR, PwC, Zillow, and more — I’ve barely scratched the surface of what’s available to free Expo+ attendees. There’s a ton. And, yes, I said, “free.” You …
27 excellent MarTech sessions available for free? But wait, there’s more… Continue Reading »
Thank you to everyone who participated in our 2019 Martech Salary Survey. We’re analyzing the compensation data now, and we’ll release the full results at the MarTech conference in San Jose in just a few weeks. (There’s still time left to snag a ticket — it’s a packed agenda you won’t want to miss.) But as an advance look, I want to share with you the data we collected about marketing technology and operations roles …
What are the job responsibilities of marketing technology management? Continue Reading »
Last week, I presented a webinar sponsored by the MarTech conference based on my analysis of the 3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers. The MarTech team recorded it and uploaded it to YouTube, so I’m happy to be able to share it in full with you here: Note that the early bird “beta” rate for the upcoming MarTech, April 3-5 in San Jose, has passed (March 2), …
A 40-minute video on 3 big trends shaping the future of martech Continue Reading »
For the past couple of years, I’ve been nudging the producers of the MarTech Conference, the amazing team at Third Door Media, to share their own marketing tech stack in The Stackies: Marketing Tech Stack Awards. Of course, they wouldn’t be eligible to win. Marc Sirkin, their SVP of marketing and experience, is also one of the judges of the contest. But it would be in the spirit of experience sharing that is one of …
Meta-martech: the producers of MarTech publish their own martech stack Continue Reading »
Regular readers know that I’m a huge fan of Tom Fishburne, the brilliant fellow behind all those great Marketoonist cartoons. I’m delighted that he’ll be our closing keynote speaker at MarTech in April, presenting Look! Squirrel! Beyond the Shiny New Thing to Sustained Organizational Change. Tom will enlighten us as he makes us laugh at the way we think about adopting new martech, overcoming fear, and driving transformation at our companies. PUBLIC SERVICE ANNOUNCEMENT: You’ve …
My 7 attempts to caption this MarTech cartoon, but I bet you can do better Continue Reading »
People often complain that my marketing technology landscape has too many apps. If only those crazy martech entrepreneurs would stop making more, all would be right in the jungle. Let’s set aside for a moment the supply-side economics that have fostered this app-a-palooza, e.g., cheap infrastructure in the cloud, a plethora of great open source foundations, worldwide developer talent on demand, etc. While those factors have created a world where there are now near zero …
4 remarkable facts from the latest hard data about the growth of (mar)tech stacks Continue Reading »
Twice a year, I face a dilemma. Presented with hundreds of nominated speakers and topics for an upcoming MarTech conference, I have to choose only a few dozen to fit into a two-day, three-track event. It’s a dilemma for a couple of reasons. First, the vast majority of pitches we get from martech practitioners and experts are really good. Having to turn down most of them, simply due to the limits of time and space, …
At first, martech and mindfulness would seem to be on opposite ends of the great mandala of life. Let’s face it, the two words don’t often come up in the same sentence. Or really even the same conversation. Mindfulness is a path toward peace. Martech is a path toward pandemonium. At least that’s the way it feels a lot of the time. Marketing and martech are pretty chaotic fields. Disruptions. Distractions. Deafening noise. Martech has …
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