Scott Brinker

My opening keynote at the most recent MarTech conference was titled, “The New, New Rules of Marketing (Operations).” It was an iteration on ideas of the 4 forces of marketing operations & technology that I first wrote about a couple of months ago. In agile fashion, I’ve continued to revise this model and its presentation based on feedback. Two tweaks I think are helpful. First, framing this as five forces, not four, to include “change.” …

The New Rules of Marketing Technology & Operations Continue Reading »

Want to speak at MarTech in San Jose, April 3-5? We invite you to suggest a compelling presentation idea at the intersection of marketing, technology, and management that you’d be passionate about sharing with your peers. Sessions at MarTech are generally 45-minute, in-depth presentations with slides by a solo or duo. (A limited number of panels may be considered, but we’re not huge fans of that format as the best way to inspire and teach …

Come speak at MarTech in San Jose and share your experience and insights Continue Reading »

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. They asked me eight great questions about martech for marketing executives. These are my suggestions in reply. 1. How would you characterize the state of marketing technology discovery, qualification, implementation and use in global enterprises today? In many ways, we’re living in the golden age of marketing technology. There’s a jaw-dropping amount of innovation happen …

The CMO Council asked 8 good, hard questions about marketing technology management Continue Reading »

As I’ve been preparing for the upcoming MarTech conference in Boston, I have been thinking about the fundamental forces that marketing technology and operation professionals wrangle in their work. I believe there are two overarching challenges in marketing operations today: Our environment is continuously changing, often quite rapidly. We have to gracefully balance opposing concepts and objectives. The struggle of continuous change is something that I’ve discussed previously with Martec’s Law, what I consider to …

The 4 Forces of Marketing Operations & Technology Continue Reading »

I’m going to declare that, as of August 2018, martech has crossed a threshold in maturity. And by martech, I mean the grand view of martech, the convergence of marketing, technology, and management practices across industries — and the hybrid marketing leaders who are driving the strategy and operations of that convergence. Sure, the marketing technology landscape has advanced tremendously over the past year. I think we’re finally getting our head around the paradox of …

The next level of marketing maturity on stage at MarTech this October Continue Reading »