Looking back over 2018, it’s been a heck of a year in the martech industry. Thank you for joining, sharing, and contributing — I’m looking gratefully at you, MarTech speakers (in the spring and fall), Stackies entrants, and martech salary survey participants — to this community. I found myself humming this tune in the car […]
The Twelve Days of MarTech Read More »
As 2018 comes to a close, we can affirm that this was the year that the martech profession crossed into the mainstream. Marketing technologists are no longer unicorns. I was struck by this anecdotally with the speakers and attendees at the MarTech conference in October. But now I’ve also got some great quantitative data to
Martech is a mainstream marketing profession, latest Gartner data confirms Read More »
When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget, on average, down from 27% the year before. Some took it as an unmistakable sign of an impending martech apocalypse (“martech-alypse?”). I
Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey Read More »
The following is a guest post by Anand Thaker, CEO of IntelliPhi and my collaborator on the marketing technology landscape for the past two years. Scott and I are always on the lookout for inspirational ways for the community to leverage the massive martech landscape to share new insights, recommendations, and commentary. I’m a strong
We analyzed 5,000+ martech companies by network strength: here’s what we found Read More »
I’m a huge fan of Tom Fishburne, a.k.a. Marketoonist. Every week, I look forward to his latest cartoon, pulling back the curtain on some absurdity of modern marketing that we all recognize but rarely call out. Tom artfully reveals the de-syncs between the dream and reality, in a way that’s funny and insightful. You laugh,
The funny and frustrating truth: organizations change more slowly than technology Read More »
One of the ideas I’ve been focused on this year is the rise of “citizen technologists” in marketing — citizen developers, citizen data scientists, citizen integrators, etc. It’s about giving non-technical marketers the tools and empowerment to build apps, analyze data sets, and route data between different cloud services on their own, without having to
Now every marketer is an app developer — even if they don’t know it Read More »
My opening keynote at the most recent MarTech conference was titled, “The New, New Rules of Marketing (Operations).” It was an iteration on ideas of the 4 forces of marketing operations & technology that I first wrote about a couple of months ago. In agile fashion, I’ve continued to revise this model and its presentation
The New Rules of Marketing Technology & Operations Read More »
Want to speak at MarTech in San Jose, April 3-5? We invite you to suggest a compelling presentation idea at the intersection of marketing, technology, and management that you’d be passionate about sharing with your peers. Sessions at MarTech are generally 45-minute, in-depth presentations with slides by a solo or duo. (A limited number of
Come speak at MarTech in San Jose and share your experience and insights Read More »
The deal was announced yesterday afternoon: Adobe is acquiring Marketo for $4.75 billion. (As fate would have it, it was just a few hours before I was speaking at a MOCCA marketing operations event in New York on the topic of martech industry trends — to be followed by a Q&A with Sarah Kennedy Ellis,
3 thoughts on Adobe acquiring Marketo for $4.75 billion and what it means for martech Read More »
The following is a guest article by Donny Dvorin, general manager of Never Stop Marketing Research, a leading analysis and consulting group focused on blockchain martech providers. Jeremy Epstein, the CEO of Never Stop Marketing, will be keynoting the MarTech conference this October 1-3 in Boston. It was clear to anyone who attended one of
22 blockchain-based adtech/martech companies you should know Read More »
