Scott Brinker

54 marketing stacks from The Stackies 2018: Marketing Tech Stack Awards

April 24, 2018 / Marketing Software / By Scott Brinker / Leave a Comment

Wow, I am just in awe of the 54 entries we received into The Stackies 2018: Marketing Tech Stack Awards. The quality of the illustrations this year were particularly remarkable. These are marketers who clearly have a lot of passion for their infrastructure. (How’s that for something you wouldn’t have heard 5 years ago?) If you’re new to this, a “marketing stack” is the collection of software that a marketing team uses to ply their …

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Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

April 24, 2018 / Marketing Software / By Scott Brinker / 27 Comments

UPDATE: The 2020 Marketing Technology Landscape is now available. Like the running of the bulls in Pamplona — an apt simile? — it’s become a yearly tradition for me to release the marketing technology landscape at the MarTech conference in the spring. So here at our event in San Jose today, I’m pleased to unveil the 2018 edition of one of the most loved-and-hated slides in marketing: Marketing Technology Landscape Supergraphic (2018) — 4.6MB Slide …

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10 days until MarTech, 10 things I’m looking forward to

April 13, 2018 / Marketing Management / By Scott Brinker / 1 Comment

Marketing technology and operations is the heartbeat of modern marketing. And there’s no event better than MarTech to plug you into the ground truth of how that discipline is evolving. Our next MarTech is now just 10 days away, April 23-25 in San Jose. I’m incredibly excited by everything that’s come together for this conference — it will be our best one yet. Here are the top 10 things I’m looking forward to: #1. Release …

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Martech-Enabled Marketing Operations: Invisible Roads and Bridges

April 11, 2018 / Marketing Management / By Scott Brinker / Leave a Comment

The following is a guest post by Luque Wang, a senior marketing manager of global strategy and operations at GE Digital. What is Marketing Operations? Ten years ago, marketing operations was still a very new role in org structures. The number of people with marketing operations as their job title were few and far between. Today, marketing operations has become the backbone of a marketing team driving the marketing excellence and supporting the business growth. …

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Announcing the build-your-own martech landscape kit, fun for the whole office

March 31, 2018 / Marketing Software / By Scott Brinker / 6 Comments

As we’ve been slaving working away on the new 2018 edition of the Marketing Technology Landscape (“Martech 5000”) graphic — and that’s not the editorial “we,” but indeed a whole team of obsessively-compulsive martech lunatics dedicated industry advocates — it suddenly occurred to me this morning that we’ve been selfishly hoarding the fun. Seriously, you’ve not lived until you’ve tried to squeeze 5,000-some-odd logos on to a single PowerPoint slide. It’s an epic Zen exercise …

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3 marketing technology myths we’ll debunk at the vendor-agnostic MarTech conference

March 28, 2018 / Marketing Management / By Scott Brinker / Leave a Comment

As the world’s largest, vendor-agnostic marketing technology conference, MarTech gives you real-world insights into the good, the bad, and even the ugly of procuring, implementing, and operating marketing technology solutions. Our 2-day program delivers candid, in-depth, and unbiased content that you won’t get anywhere else. MarTech is designed specifically for marketing operations executives who are responsible for leveraging martech investments and technologies. And we’re not looking to sell you anything — well, other than a …

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Stackers gonna stack: a great marketing stack slide from Alert Logic

March 26, 2018 / Marketing Management / By Scott Brinker / Leave a Comment

Here’s another fun entry into The Stackies 2018: Marketing Tech Stack Awards that I thought I’d share from Alert Logic, a leading provider of information security solutions. There are four reasons why I wanted to call this one out: A great marketing stack illustration doesn’t necessarily need to invent a whole new way of organizing its tools and technologies to be enlightening and instructive. This is a terrific example of a marketing stack that clearly …

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Salesforce to acquire Mulesoft because, hey, it’s a world of infinite cloud services

March 21, 2018 / Marketing Software / By Scott Brinker / Leave a Comment

Yesterday, Mulesoft announced it was being acquired by Salesforce for $6.5 billion. That’s a pretty hefty premium — a 21.6X multiple — given that the company had less than $300 million in revenue for 2017. That’s a strategic bet. So what’s the strategy? Although I’ve sworn off the game of making predictions, I do feel this validates one of the 5 big disruptions to marketing that I’ve been clamoring about for the past two years: …

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How Juniper Networks spans pre-sales to post-sales marketing in their martech stack

March 20, 2018 / Marketing Management / By Scott Brinker / Leave a Comment

I can’t resist sharing another entry to The Stackies 2018: Marketing Tech Stack Awards, this one from global networking technology leader Juniper Networks. This clean and elegant design organizes their marketing and sales technologies according to the six clusters of the Martech 5000 marketing technology landscape — Relationships & Social, Content & Experience, Data, Management, Commerce & Sales, and Advertising & Promotion — as concentric rings. Within each ring, technologies are arranged approximately left to …

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Brand packaging needs a marketing tech stack too, who knew?

March 16, 2018 / Marketing Management / By Scott Brinker / 1 Comment

The following is a guest post by Danielle Sauvé, marketing director for the product identification platform for Danaher and editor of SimplifyMyPackaging.com. We talk about digitizing everything, but if you’re a marketer at a consumer goods company, you know there is a divide between digital marketing channels and product packaging. As evidence of this divide, marvel at this difference in perceived vs. actual production time: The CMO Council found that 77% of marketing leaders think …

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