Scott Brinker

This article is a guest post by Sangram Vajre of Terminus. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Account-based marketing (ABM) at its core is laser-focused B2B marketing. By no longer doing “spray and pray” email blasts to thousands of contacts for lead generation, marketers are adhering to …

THE HACKIES: Hacking your stack for account-based marketing Continue Reading »

This article is a guest post by Christopher Penn of SHIFT Communications. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. The Challenge Historically, content marketers and communicators have been frustrated by separate, disconnected content marketing analytics. We have different systems to measure SEO, social sharing, engagement, and quality of …

THE HACKIES: Creating SCALE: Shared Content and Link Evaluation Continue Reading »

This article is a guest post by Anita Brearton of CabinetM. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Last month I listened to a webinar presentation related to the disruptions ahead in marketing technology. Two of the topics, the democratization of marketing and ownership of the customer experience, …

THE HACKIES: Driving digital transformation strategy in a rapidly evolving technology environment Continue Reading »

This article is a guest post by Jesus Hoyos of Solvis Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. During the last few years, many vendors and companies had published their marketing technology stacks in the chiefmartec.com contest. There are more than 3,000 technologies and many categories within …

THE HACKIES: 6 areas to make your martech stack work with people, processes and data Continue Reading »

This article is a guest post by Mila Hose and Mireya Prado (with graphics from Margaret To) of Brandify. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. The idea that data should be at the core of all marketing strategies is not new, but for those who depend on …

THE HACKIES: Hacking a technology stack for local presence management Continue Reading »

This article is a guest post by Linda West and Hari Raghavan of Act-On Software. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. It can be awful easy to look at technology as an end unto itself — an answer to all your problems as a marketer, rather than …

THE HACKIES: How a marketing automation company hacked their own marketing org Continue Reading »

This article is a guest post by Franck Ardourel of DNN Corp. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. We …

THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI Continue Reading »