Scott Brinker

5 data assumptions that marketers should avoid

April 7, 2017 / Marketing Data / By Scott Brinker / 1 Comment

The following is a guest post by David Dunne, CEO of Velocidi. Marketers using data to inform strategy is not a novel concept. Yet the process for harnessing this information and the amount and type of data available to marketers have converged to redefine data-driven marketing in 2017. Data that is siloed by applications, teams, and legacy systems has resulted in incomplete or incongruent resources. Access to total enterprise data, including customer data, sales data, …

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THE HACKIES: How a marketing automation company hacked their own marketing org

April 6, 2017 / Hackies / By Scott Brinker / Leave a Comment

This article is a guest post by Linda West and Hari Raghavan of Act-On Software. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. It can be awful easy to look at technology as an end unto itself — an answer to all your problems as a marketer, rather than …

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THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI

April 5, 2017 / Hackies / By Scott Brinker / Leave a Comment

This article is a guest post by Franck Ardourel of DNN Corp. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. We …

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THE HACKIES: A CMO’s guide to integrating marketing technologies

April 4, 2017 / Hackies / By Scott Brinker / Leave a Comment

This article is a guest post by Steve Nakata of The Pedowitz Group. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? Does data automatically flow from one system to another, or does …

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THE HACKIES: Beacons & Bacon: 8-step data strategy to hack any customer experience

April 3, 2017 / Hackies / By Scott Brinker / Leave a Comment

This article is a guest post by Matthew Parisi of Tealium. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. As a marketer, it can be frustrating to recognize the chasm between the promise of technology and the reality of delivering on that promise. Sure, you can come up with …

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What do you get when you mix ABM, CDP, AI, VR, and a massive martech landscape?

April 1, 2017 / Other / By Scott Brinker / 2 Comments

We, the editorial staff at chiefmartec.com, near sightless from logo-blindness while working on the 2017 marketing technology landscape (no, that link is the old one), have nonetheless seen the light. In studying thousands of marketing technology companies, until the buzzing of buzzwords now echoes endlessly in our brains, we have triangulated a grand vision for the ultimate martech platform: An ABM-focused CDP for millennial influencers, powered by AI, with a chatbot interface, VR data visualization, …

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Stack of Rock: The Ultimate Martech Platform

THE HACKIES: MarDev = DevOps for Marketing

March 31, 2017 / Hackies / By Scott Brinker / Leave a Comment

This article is a guest post by Claudia Fernandes & L. G. Pinto of Aptoide. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Introduction Aptoide is a community-driven alternative Android App Store that gives a new meaning to the way people discover and install apps through social collaboration, tailored …

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Is inbound vs. outbound antiquated in an ABM world?

March 30, 2017 / Marketing Management / By Scott Brinker / 3 Comments

The following is a guest article by Sangram Vajre, co-founder and CMO of Terminus, founder of the #FlipMyFunnel movement, and author of Account-Based Marketing For Dummies. He’ll also be a featured speaker at the MarTech Conference in San Francisco, May 9-11. Editorial update: It turns out that there’s actually a martech company named Allbound, which I should actually write as Allbound™, since they have a trademark on their name. I hope this added notice is …

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The potential of blockchain technology: what every marketer should know

March 29, 2017 / Marketing Management / By Scott Brinker / 4 Comments

The following is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous articles on blockchain marketing, blockchain brand promises, blockchain brand “logos,” and blockchains as brand equity. Jeremy currently works with several of the leading companies in the blockchain and decentralization space. DON’T MISS A CHANCE TO HEAR JEREMY SPEAK. He will be presenting at the MarTech Conference in San Francisco, May 9-11, with a fascinating talk on Marketing in …

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Want to speak at MarTech Boston? We’d love to hear your ideas

March 28, 2017 / Marketing Management / By Scott Brinker / Leave a Comment

While MarTech San Francisco is only a little more than a month away — reminder: the early bird “beta rate” for tickets expires at the end of this week! — we’re already on to planning MarTech Boston for this fall, October 2-4, 2017. Spring is a beautiful time in San Francisco, and Boston is a spectacular time in the fall. I’m not saying we planned these events around seasonal splendor and great weather — availability …

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