As you may know, Tom Fishburne, a.k.a. the Marketoonist, will be one of our keynote speakers at the MarTech conference in San Francisco next month, May 9-11. I’m really looking forward to his presentation — sage observations on a wild marketing industry, roiled by the crazy pace of technological innovation, all revealed through the lens […]
You have to participate in this MarTech cartoon caption contest… Read More »
This article is a guest post by Anita Brearton of CabinetM. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Last month I listened to a webinar presentation related to
This article is a guest post by Jesus Hoyos of Solvis Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. During the last few years, many vendors and companies
THE HACKIES: 6 areas to make your martech stack work with people, processes and data Read More »
This article is a guest post by Mila Hose and Mireya Prado (with graphics from Margaret To) of Brandify. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. The idea
THE HACKIES: Hacking a technology stack for local presence management Read More »
This article is a guest post by Christen Daniels of Authentic. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This past holiday season our clients and partners received a
THE HACKIES: Alexa, Ask Authentic for Today’s Daily Tip Read More »
The following is a guest post by David Dunne, CEO of Velocidi. Marketers using data to inform strategy is not a novel concept. Yet the process for harnessing this information and the amount and type of data available to marketers have converged to redefine data-driven marketing in 2017. Data that is siloed by applications, teams,
5 data assumptions that marketers should avoid Read More »
This article is a guest post by Linda West and Hari Raghavan of Act-On Software. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. It can be awful easy to
THE HACKIES: How a marketing automation company hacked their own marketing org Read More »
This article is a guest post by Franck Ardourel of DNN Corp. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. DNN Corp invested in the martech space in 2016
This article is a guest post by Steve Nakata of The Pedowitz Group. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Is your marketing team having challenges in seamlessly
THE HACKIES: A CMO’s guide to integrating marketing technologies Read More »
This article is a guest post by Matthew Parisi of Tealium. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. As a marketer, it can be frustrating to recognize the
THE HACKIES: Beacons & Bacon: 8-step data strategy to hack any customer experience Read More »
