Scott Brinker

THE HACKIES: The case for a cloud-enabled business advisor

March 10, 2017 / Hackies / By Scott Brinker / 5 Comments

This article is a guest post by Alex Sirota of NewPath Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. In Out of the Crisis, page 121, Dr. Edward Deming states: The most important figures that one needs for management are unknown or unknowable, but successful management must nevertheless …

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The rise of the marketing data lake

March 9, 2017 / Marketing Data / By Scott Brinker / Leave a Comment

The following is a guest post by Doug Kessler, co-founder and creative director of the B2B marketing agency Velocity. They worked closely with Informatica, one of their clients, to produce educational content on marketing data lakes, including a book by Franz Aman and Anish Jariwala. It’s some of the best writing on the topic that I’ve come across. It’s way too late to call the rise of the marketing operations function. But as the role …

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6 of 14 rules for marketing like a billion-dollar martech unicorn

March 8, 2017 / Marketing Management / By Scott Brinker / 2 Comments

The following is a guest post by Jeremy Epstein, CEO of Never Stop Marketing. He served as VP marketing at Sprinklr as the company grew from 30 people and a valuation of $20 million to 1,400 employees, valued at over $1.8 billion. The following is an excerpt of his new whitepaper, 14 Rules for Successful High-Growth Marketing. A “unicorn” company is one that achieves a private market valuation over $1 billion dollars. Growing as quickly as …

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9 interview hacks for being the most memorable martech candidate

March 7, 2017 / Careers / By Scott Brinker / Leave a Comment

This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I am interviewing for a martech job this week and I really want it! But the competition is stiff. How can I make myself more memorable in the interview? Thanks, Carla, …

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THE HACKIES: 5 tips and tricks for securing your marketing technology

March 6, 2017 / Hackies / By Scott Brinker / Leave a Comment

This article is a guest post by Chris Spears of Arke Systems. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Just like it was time for the CMO to work with the CIO, it’s time for the CMO to work with cybersecurity. It’s becoming a more pressing issue as …

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Tips & Tricks for Securing Your Marketing Technology

Why the false dichotomy between adtech and martech is dysfunctional

March 5, 2017 / Marketing Software / By Scott Brinker / 9 Comments

Would you agree that advertising is one facet of marketing? Yes? Okay, then advertising technology (adtech) is naturally one facet of marketing technology (martech). If you like diagrams, you can visualize adtech as a small circle contained entirely within a larger circle of martech. Adtech is a subset of martech. But for years, people have been propagating the notion that adtech is a field separate from martech. In diagram form: two circles that don’t even …

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THE HACKIES: Conquering Middle Earth with marketing technology

March 2, 2017 / Hackies / By Scott Brinker / Leave a Comment

This article is a guest post by Anthony Lombardo of Commvault. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Since the dawn of time, there’s been a war over Middle Earth. Great leaders through the years have found Middle Earth to be quite valuable, and often measure it in …

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Sales Executive: Protector of Middle Earth

THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey

March 1, 2017 / Hackies / By Scott Brinker / 1 Comment

This article is a guest post by Eric Ramos of BusinessOnline. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. As marketing technology becomes more and more complex, marketers are faced with an increasing amount of data generated by the campaigns they’re running. This is compounded by the sales cycle …

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An introduction to ecommerce APIs for non-developers

February 27, 2017 / Marketing Software / By Scott Brinker / 2 Comments

The following is a guest article by Mike Sedzielewski, co-founder and CMO of Voucherify, a coupon and referral infastructure through API. 2016 was the year when the marketing technology mantra materialized. The predictions of turning every business into a connected system of digital services became real. The data-first approach and microservices are becoming a standard in the marketing and sales departments of forward-thinking companies. What makes this possible? APIs. The data speaks for itself. In …

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A guide for mid-career informational interviews for marketing technologists

February 22, 2017 / Careers / By Scott Brinker / Leave a Comment

This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I have 10 years of digital marketing experience and want to switch to a pure martech role. I have reached out to a few people to ask for informational interviews. But …

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