This article is a guest post by Chris Spears of Arke Systems. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Just like it was time for the CMO to […]
THE HACKIES: 5 tips and tricks for securing your marketing technology Read More »
Would you agree that advertising is one facet of marketing? Yes? Okay, then advertising technology (adtech) is naturally one facet of marketing technology (martech). If you like diagrams, you can visualize adtech as a small circle contained entirely within a larger circle of martech. Adtech is a subset of martech. But for years, people have
Why the false dichotomy between adtech and martech is dysfunctional Read More »
This article is a guest post by Anthony Lombardo of Commvault. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Since the dawn of time, there’s been a war over
THE HACKIES: Conquering Middle Earth with marketing technology Read More »
This article is a guest post by Eric Ramos of BusinessOnline. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. As marketing technology becomes more and more complex, marketers are
THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey Read More »
The following is a guest article by Mike Sedzielewski, co-founder and CMO of Voucherify, a coupon and referral infastructure through API. 2016 was the year when the marketing technology mantra materialized. The predictions of turning every business into a connected system of digital services became real. The data-first approach and microservices are becoming a standard
An introduction to ecommerce APIs for non-developers Read More »
This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I have 10 years of digital marketing experience and want to
A guide for mid-career informational interviews for marketing technologists Read More »
Which sessions will you choose at the MarTech conference in San Francisco this May? Okay, sorry, that was kind of a link-baity headline. But seriously, with over 70 presentations by more than 100 speakers, packed into 2 days and 8 tracks — plus over 100 leading marketing technology vendors at the largest, independent exhibit —
Toughest decision to make about the MarTech conference Read More »
Valentine’s Day is a holiday for celebrating love — either that or, depending on who you ask, an evil plot by the floral-industrial complex. (Eisenhower warned us about them.) This past Valentine’s Day, I gave homage to my professional love, the wild and wonderful field of marketing technology, with an hour-long webinar on 5 Disruptions
VIDEO: 5 Disruptions Reshaping Marketing As We Know It Read More »
This article is a guest post by Lauren Frye of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. When any organization endeavors to implement account-based marketing, there comes
This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, What’s the best resume you ever saw? Thanks, Sue, San Francisco
The most memorable martech resume I’ve seen Read More »
