Scott Brinker

I’m honored to have been invited to become a regular contributor to Ad Age, the world’s oldest (since 1930!) and largest publication in the field of advertising and marketing. The publisher has agreed to let me repost my articles here on chiefmartec.com as well. Late October to early February is prediction season in the marketing world. As marketers, we’re innundated with articles, emails, and infographics telling us what will happen and what we need to …

The only marketing prediction you need for 2017 Continue Reading »

I’m excited to kick off the third year of The Stackies, which will culiminate in an opening awards ceremony at the MarTech conference in San Francisco, May 9-11, 2017. Of course, like all good agile marketers, we believe in improving with each iteration. So we’ve tweaked and expanded the competition this year. But first, new readers may be wondering, “What the heck are The Stackies?” They’re a friendly competition where marketers send in a single …

Announcing The Stackies & Hackies Awards for MarTech San Francisco 2017 Continue Reading »

The Machine Intelligence 3.0 landscape above was created by Shivon Zilis and James Cham. This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1, Part 2, Part 3, and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure. Vertical competition presents a greater strategic threat than horizontal competition. AR, …

5 Disruptions to Marketing, Part 5: Artificial Intelligence Continue Reading »

The Internet of Things (IoT) Landscape above is produced by the venture capital firm FirstMark. This is Part 4 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1, Part 2, and Part 3 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure. Vertical competition presents a greater strategic threat than horizontal competition. AR, MR, …

5 Disruptions to Marketing, Part 4: Digital Everything Continue Reading »

Click the image above for a larger version of the illustration. This is Part 3 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 and Part 2 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure. Vertical competition presents a greater strategic threat than horizontal competition. AR, MR, VR, IoT, wearables, conversational interfaces, etc. …

5 Disruptions to Marketing, Part 3: Vertical Competition Continue Reading »

The image above is from a MuleSoft presentation, Application Networks: Microservices at Netflix. This is Part 2 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure. Vertical competition presents a greater strategic threat than horizontal competition. AR, MR, VR, IoT, wearables, conversational interfaces, etc. give …

5 Disruptions to Marketing, Part 2: Microservices & APIs Continue Reading »

The cartoon above is “Disruptive Innovation” by Tom Fishburne. This is not your typical “predictions for 2017” story. I confess, those things aren’t my cup of tea. But it is a serious call to prepare yourself for a transformative year ahead. I believe that marketing is in the middle of five major disruptions that are reshaping our whole industry and profession. I know, that sounds like hyperbole, but it’s not. These are big tectonic shifts, …

5 Disruptions to Marketing, Part 1: Digital Transformation Continue Reading »