Scott Brinker

Is the “integration” challenge of marketing technology really our top obstacle? There are two studies that I’ve come across in the past couple of weeks that have caused me to wonder if integration has become a bit of a red herring for marketers who are wrestling with the much more hairy, vicious, pointy-toothed beast of digital transformation. The chart at the top of this page is from a brand new report by Ascend2, Informatica, and …

Integrating marketing technologies? That’s the easy part Continue Reading »

As I prepare for the MarTech Europe conference coming up in a few weeks, I’ve been thinking about “digital transformation” — a topic that is entwined in the evolution of marketing, even though it’s much, much bigger than just marketing. Digital transformation is about reimagining a business in the digital world. Or, if “reimagining” is too grand a vision, a more modest interpretation is simply: trying to survive in a digital world. But while “digital” is …

The 5 digital dynamics that are transforming marketing Continue Reading »

One of the arguments I sometimes hear is that the role of marketing technologists has a limited future because, eventually, every marketer will be a marketing technologist. I’m usually skeptical of those assertions because I know so many marketing technologists who have deep technical skills — such as systems architecture and software engineering — that (1) take a significant investment to acquire and (2) don’t seem necessary for most marketers to possess. I’m a big …

Marketing technologists, growth hackers, and regression to the mean Continue Reading »

Time flies! As does marketing technology, which has experienced amazing growth this year on just about every metric imaginable — more new ventures, more acquisitions, more adoption, more investment, more technical advancement, more marketing technologists, more capability maturity inside marketing teams. The pace of innovation in this industry is mind-blowing. And I love it. If you’re passionate about the way marketing technology is changing — and, more importantly, the way it is changing marketing and …

Call-for-speakers for MarTech 2016 in San Francisco Continue Reading »

MarTech Europe is less than 7 weeks away, and I think this may be the best one yet. A mere 45 days from now, we’re going to be hosting the opening reception on Monday evening, 19 October at the groovy Millenium Gloucester Hotel in London. And then all day Tuesday and Wednesday, 20-21 October, will be jam-packed with 24 sessions from some of the best and brightest practitioners and thought leaders at the intersection of …

MarTech Europe is just weeks away — check out the final agenda Continue Reading »

Earlier this week, the good folks at CMSWire invited me to join a “Tweet Jam” on Martech Convergence at #CXMChat. I usually decline these because, well, first of all, I’m typically not witty enough on-the-fly to hold my own in these fast-flinging tweet brawls discussions. I would have been an epic casaulty in the first 20 seconds of an 8 Mile-style rap battle. And second, most of the issues around marketing technology that I see …

Can witty martech wisdom fit into 140 characters? Continue Reading »