Scott Brinker

The Book of Marketing Technology on Broadway

November 2, 2011 / Marketing Management / By Scott Brinker / 2 Comments

Last week, I spoke at Adobe’s Enterprise Partner Community Day in NYC on the Rise of the Marketing Technologist (and What It Means for Agencies). Adobe has now posted the video of that session — click the image below to open a full window and see the video and slides synchronized: The event was a mix of presentations by Adobe representatives on their particular technologies and partner programs and a few presentations by “external” speakers, …

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Agencies and the marketing technologist revolution

October 26, 2011 / Agencies / By Scott Brinker / 1 Comment

Today I’m presenting at Adobe’s Partner Community Day in New York City on the topic of the rise of marketing technologist. This is an updated and extended version of talks I gave last year at Search Insider Summit and Pivot. Since a large number of agencies will be in the audience, I’ll also discuss what this marketing technologist revolution means for them. Here are the slides: Rise of the Marketing Technologist (And What It Means …

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Forrester recommends a Marketing Technology Office

October 24, 2011 / Marketing Management / By Scott Brinker / 3 Comments

“Marketing must control its own technological destiny.” Not too long ago, that was a radical proposition. (In some IT quarters, it might still be.) But today, the esteemed enterprise analysts at Forrester released two new reports that take that proposition mainstream: Investing In Marketing’s Technology Future and Three Approaches To The Marketing Technology Office. $499 each, but worth it for executive-level discussions. To give you a flavor of the first report, and why it has …

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The popularity contest between digital and TV

October 21, 2011 / Agencies / By Scott Brinker / 1 Comment

Sometimes it feels like the future takes a long time to arrive. While most of you reading this blog have likely been focused on digital marketing as the “hot spot” in marketing for a while, it’s always been surprising to me how long it’s taken legacy marketing institutions — the classic big agencies of Madison Avenue — to truly embrace that opportunity. I know, change is hard. Disruptive innovation works this way. But still, in …

More insight, less rhetoric in politics and marketing

October 20, 2011 / Uncategorized / By Scott Brinker / 1 Comment

If you haven’t already seen Jess Bachman‘s brilliant “1-page book,” Death & Taxes, you’ve got to check this out (click to enlarge): It’s a superb example of what Edward R. Tufte calls a “supergraphic.” (For more on the art and science behind such supergraphics, grab a copy of Tufte’s latest book, Beautiful Evidence.) Seth Godin, whose new publishing venture The Domino Project published Death & Taxes, wrote this in a post on the power of …

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Marketing technologists mourn Dennis Ritchie

October 13, 2011 / Marketing Software / By Scott Brinker / Leave a Comment

Marketers are paying tribute to Steve Jobs. But marketing technologists should pay tribute to Dennis Ritchie (standing in above photo, next to Ken Thompson), who sadly passed away this past weekend. As a great article in Wired points out, Jobs stood on the shoulders of Ritchie. See, Ritchie invented the C programming language, which he and Ken Thompson then used to build the UNIX operating system — which is the foundation of Apple’s OS, and …

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14 marketing technology organizational models

October 11, 2011 / Marketing Management / By Scott Brinker / 7 Comments

The good news is that, at last, everyone agrees: Marketing technology is now a major dimension of marketing. The marketing department and the IT department must collaborate. The challenge, however, is that beyond those two principles, there is a stunning diversity of opinions for how marketing technology should be managed and exactly what the new collaboration between marketing and IT should look like. I’ve heard from many different companies that are addressing this in very …

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Photo: make a difference by thinking differently

October 10, 2011 / Marketing Management / By Scott Brinker / 1 Comment

We were in New York this weekend, and we walked by the Apple Store on 5th Avenue. A large crowd of people had gathered around an impromptu memorial to Steve Jobs — made of post-it notes, messages on MacBook and iPad boxes, printouts of “Think Different” ads, flowers, apples. I found it touching and inspiring: A series of post-it notes spelled out this famous Apple advertisement: Here’s to the crazy ones, the misfits, the rebels, …

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Book Review: Balancing the Demand Equation

September 25, 2011 / Marketing Management / By Scott Brinker / Leave a Comment

Top 10 Memorable Quotes from the CIO-CMO Forum

September 23, 2011 / Marketing Management / By Scott Brinker / 1 Comment

Yesterday, I attended Forrester’s inaugural CIO-CMO Forum. Sharyn Leaver, one of the hosts from Forrester, kicked off the event by saying, “This is the first time we’ve brought CIOs and CMOs together in the same room — hope everyone comes out alive.” Nervous laughter. And so began a fascinating day of joint CIO-CMO sessions, with more than its fair share of jokes about IT and marketing stereotypes: marketing is nothing but spin and fluff, and …

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