Blog – Page 15 – chiefmartec

Martech 2030: Five Trends in Marketing Technology for the Decade of the Augmented Marketer

October 26, 2020 / Marketing Management / By Scott Brinker / 1 Comment

Four months ago, I started a collaboration with Jason Baldwin, the global head of product management at WPP, to write a paper on the major trends in marketing technology that we believe will shape the decade ahead for agencies and brands. It wasn’t about guessing our own “hype cycle” of individual technologies. There are plenty of those predictions out there, and I’ve never found them particularly helpful for executives trying to shape their long-term strategies …

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The Martech Show Episode #6: The Six Disciplines of Agile Marketing

October 25, 2020 / The Martech Show / By Scott Brinker / 2 Comments

For the fifth episode of The Martech Show, we talked about five major trends of marketing technology. For this sixth episode, we discussed the six disciplines of agile marketing. For the seventh episode, we’ll clearly need to cover seven swans-a-swimming, which would make a great viral TikTok video. Coincidence or martech numerology? You decide. Seriously though, this episode was one of my favorite. Jim Ewel, one of the pioneers of agile marketing, just released a …

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The Martech Show: The Six Disciplines of Agile Marketing

The Martech Show Episode #5: Martech Trends in Agency Land

October 17, 2020 / The Martech Show / By Scott Brinker / Leave a Comment

Earlier this month, my opening keynote for the (virtual) MarTech Conference covered five major trends in marketing technology that are already present today but will grow dramatically over the next 10 years in The Age of the Augmented Marketer: “No Code” Citizen Creators Platforms, Networks & Marketplaces The Great App Explosion From Big Data to Big Ops Harmonizing Human + Machine The research for that keynote came out of a collaboration I did with Jason …

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The Martech Show Episode #5: AI and the Modern Marketer

The Martech Show Episode #4: Avoiding Bias and BS in AI and Machine Learning

October 11, 2020 / The Martech Show / By Scott Brinker / Leave a Comment

Okay, the original title for this episode was, “Marketing Has a Data Farm: AI, AI, Oh!” — the kind of whimsical play on words that amuses me to no end. (I know, my bar for self-amusement is pretty low.) We intended to discuss how marketing is harnessing its troves of data through real-world examples of AI and machine learning models. However, with Christopher Penn, co-founder and chief data scientist of Trust Insights as our editorial …

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How Bias Creeps Into AI and Machine Learning in Martech

51 martech stacks shared in the 2020 Stackie Awards, beautifully illustrated examples of modern marketing toolsets

October 8, 2020 / Marketing Software / By Scott Brinker / Leave a Comment

This is the 6th year that we have run The Stackies as an awards contest that invites marketers to send in a single slide illustrating their marketing stack — the collection of martech tools they use and the way they conceptualize them together as a whole. Although we award trophies for a few winning entries for the ideas they shared, any stack that works for the team who uses it is a winner where it …

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MarTech Stackies 2020: 51 marketing stacks

The Martech Show Episode #3: The Road from Marketing Ops to Marketing Tops (CMO)

September 19, 2020 / The Martech Show / By Scott Brinker / 1 Comment

The latest episode of The Martech Show is now available for your viewing pleasure. It was a terrific session, with special guest Erica Seidel, executive recruiter and founder of The Connective Good, along with our sponsoring guest Justin Sharaf, VP marketing at Jahia. Erica kicked off the show by walking us through the evolving trends she’s been seeing in hiring marketing executives — see the table at the top of this post — as well …

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Integration is by far the most important criteria when selecting martech — and it’s changing the industry

September 9, 2020 / Marketing Software / By Scott Brinker / Leave a Comment

The CDP Institute released their latest State of Customer Data report last week, and it revealed an important milestone in the martech industry: For the first time ever, the majority of participants (52%) described their martech stack as an integrated, multi-system architecture. In others words, most marketers reported having a best-of-breed stack — with many products from many different vendors — but an integrated stack, so that these different apps were sharing data with a …

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Integrated Multi-System Architectures Taking over Martech

The Martech Show Episode #2: Insights from the CDP Whisperer — and his magical mystery puppet show

September 7, 2020 / The Martech Show / By Scott Brinker / Leave a Comment

The second episode of The Martech Show is now posted for your viewing pleasure. It was a great honor to have David Raab, founder of The CDP Institute — indeed, the person who defined the customer data platform category — as my guest. David had just completed the analysis of the latest CDP Institute Member Survey, and he brought along a collection of interesting findings related not only to CDPs but martech architecture and management …

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The Martech Show Episode #2: The CDP Whisperer

Bending Martec’s Law: 2020 has taught us we’re more agile than we thought

August 27, 2020 / Marketing Management / By Scott Brinker / 4 Comments

Holy cats, 2020 has been a crazy year. And it’s not over yet. (cringe) But for all the terrible things this year has besieged us with, it’s also revealed something encouraging. We — as individuals, but perhaps more remarkable as organizations — are capable of adapting to change on a much faster time scale than we previously expected. “Digital transformation” has been a hot topic for at least a decade. For companies at any real …

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Watch the first episode of The Martech Show now: Why so many martech solutions?!

August 22, 2020 / The Martech Show / By Scott Brinker / Leave a Comment

We’ve shipped our first episode of The Martech Show — our new hybrid webinar-podcast series “where marketing and technology collide.” A big thank you to my two guests: Jeff Eckman of Blue Green, our collaborators on the ever-expanding martech landscape, and to Anita Brearton of CabinetM, our sponsor for this episode. Our ovearching topic was “Why the $#@! are there 8,000 martech solutions?” Jeff covered the latest updates to the still-growing Martech 5000 database — after …

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