Blog – Page 5 – Chief Marketing Technologist

Marketing ops careers are good today — and likely to get much better; here’s the latest data on these roles

April 15, 2023 / Marketing Management / By Scott Brinker / Leave a Comment

If you’re working in marketing operations, life is probably pretty good. 74% of marketing ops pros say they’re somewhat satisfied or extremely satisfied in their roles. Over half have been promoted or taken new jobs in the past year. And on average, they make about 25% higher salaries than other kinds of marketers in their organizations. Not bad for a role that used to be considered the “island of misfit toys” a decade ago. Our …

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Responsibilities for Marketing Operations and Martech Pros vs. General Marketers

How big is your tech stack, really? Here’s the latest data…

April 5, 2023 / Marketing Software / By Scott Brinker / Leave a Comment

It’s springtime, in the Northern hemisphere, and tech stacks are blooming. Zylo, a SaaS management platform that manages over 30 million SaaS licenses for its customers — more than $30 billion in SaaS spend under management — just released their 2023 SaaS Management Index report. It shares aggregate statistics across all of their customers’ SaaS tech stacks. Importantly, this is not survey data, where people guess how many app jellybeans are in their tech stack …

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SaaS Stacks Size and Cost for Martech and More

Holy $#!&, two major martech disruptions just collided together: AI and composability

March 30, 2023 / Marketing Software / By Scott Brinker / Leave a Comment

At the start of the year, I predicted 2023 would be a chaotic year for martech — yet the start of a truly massive wave of growth for the industry. My inner critic argued that sounded a tad hyperbolic, which is not my usual schtick. But I assuaged my own skepticism by noting that such disruptive growth would ramp up over a period of several years. It wasn’t like this stuff was going to change …

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Two Martech Disruptions: AI and Composability

Join us for the new Best of Breed Marketing Summit for this year’s #MartechDay (May 2)

March 22, 2023 / Marketing Management / By Scott Brinker / Leave a Comment

The first Tuesday in May is #MartechDay — a day to celebrate all the wonderful people working in the martech industry and the amazing practitioners who bring these capabilities to life in marketing organizations around the world. On last year’s #MartechDay, Frans Riemersma and I released the updated 2022 marketing technology landscape and hosted the The Stackies 2022: Marketing Tech Stack Awards. Over 1,200 marketing and marketing operations leaders joined us online for those sessions. …

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The future of martech apps is happening in SMB and the mid-market. Here’s why.

March 4, 2023 / Marketing Software / By Scott Brinker / Leave a Comment

We’re busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com) that will be released on #MartechDay, May 2. Spoiler alert: if you were betting this would be the year the martech supernova collapses into a black hole… well, you might think of hedging that bet. The number of weekly martech-related product launches on Product Hunt and new funding announcements on TechCrunch continues unabated. Most recently, a ton are riding the …

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Reasons Mid-Market Companies Switch Martech

Composability and usage-based pricing go hand-in-hand for martech applications

February 25, 2023 / Marketing Software / By Scott Brinker / Leave a Comment

Martech software companies — and SaaS vendors in general — have several different ways they can charge for their products. The classic SaaS subscription models have used seat-based and tier-based pricing. As a buyer, you pay for the number of people (“seats”) using the product in your company. Or, you pay for bundles of functionality offered in “tiers” — with more features included at higher-priced tiers. Or both: you pay for seats, but the price …

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15 reflections on martech and more from 15 years of writing chiefmartec.com

February 14, 2023 / Marketing Management / By Scott Brinker / Leave a Comment

15 years ago, sitting at a wobbly kitchenette table in our cramped apartment, on a frigid February morning outside Boston, I started this blog for marketing technologists. Of course, at the time, almost nobody knew what a marketing technologist was. It sounded like an oxymoron. While there were certainly people already working at the intersection of IT and marketing, they were few and far between. Their roles were often ill-defined and underappreciated. But it was …

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Entries now being accepted for The 2023 Stackies Awards — what’s in your stack?

February 7, 2023 / Other / By Scott Brinker / Leave a Comment

Grab your favorite slide maker, martech pros. It’s time to show your stack. The 2023 Stackies: Martech Stack Awards are now accepting entries for the next 11 weeks — until midnight Pacific on Friday, April 21. There is no fee to enter. In fact, for each qualified entry, we — the awards hosts are myself from chiefmartec.com and Frans Riemersma from MartechTribe — will donate $100 to Justdiggit, a non-profit helping to regreen Africa and cool the planet in the process. So …

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Tech layoffs? Great companies are actively hiring marketing technology talent

January 25, 2023 / Marketing Management / By Scott Brinker / Leave a Comment

In my previous post, I boldly predicted that we’re on the verge of a whole series of martech innovations: AI, composability, AR/VR, even, yes, “Web3”. While I agree with the pessimists that 2023 will be a challenging year for a lot of martech vendors, I believe this is more of a business cycle bump in the road, rather than the end of an industry. We’re just getting started. But my real faith in martech’s growth …

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Martech and Marketing Operations Adoption Lifecycle

2023 will be a chaotic year for martech, yet the start of a massive wave of growth

January 14, 2023 / Marketing Software / By Scott Brinker / Leave a Comment

I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. The next 7 years of expansion in our industry and profession will dwarf the past 7 years. I assume that’s a controversial claim because most people think this is going to be a rough year for the martech industry. Partly due to macroeconomic factors — small recession? big recession? And partly due …

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