Blog – Page 73 – Chief Marketing Technologist

Imagine 20 different technologies integrated into your website

July 23, 2012 / Marketing Software / By Scott Brinker / Leave a Comment

How many different solutions do you estimate you have integrated to support your website capabilities today? How many do you anticipate you will have integrated into your website 2 years from now? For eCommerce professionals, the answers are surprising: 42% have 10 or more solutions integrated in their sites today 69% expect 10 or more solutions integrated in their sites within 2 years 31% expect 20 or more solutions integrated in their sites within 2 …

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The Renaissance career from engineer to CMO and beyond

July 20, 2012 / Other / By Scott Brinker / Leave a Comment

I’ve seen this pattern, or variations of it, with increasing frequency. I’m not saying that everyone should follow this path. There are many roads to success and life satisfaction. But the Renaissance men and women making journeys like this fascinate and inspire me. Here’s to the crazy ones.

Interested in agile marketing? Read this interview

July 19, 2012 / Agile Marketing / By Scott Brinker / 2 Comments

The agile marketing movement is underway, and right in the front lines of the charge is an agile champion named Jim Ewel. Jim publishes the Agile Marketing.Net blog. He helped organize SprintZero, the first public gathering of agile marketers. He coaches companies on how to implement agile marketing through his consulting practice, Peel the Layers. He’s organized the Seattle Agile Marketing meet-up. And I’m just scratching the surface. He’s on a mission “to evangelize agile …

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How to manage social media marketing (book review)

July 14, 2012 / Marketing Tactics / By Scott Brinker / 1 Comment

I just read Social Marketology by Ric Dragon, and I have to say, I love business books like this. It’s intelligent and practical, written in a direct yet entertaining style, and delivers meaty ideas that you can put into practice pretty much immediately. First, full disclosure, McGraw-Hill sent me a free copy of the book to review. But life is too short to read bad books, so I wouldn’t have made it past a casual …

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Best marketing operations blog? Thank you!

July 12, 2012 / Other / By Scott Brinker / Leave a Comment

Thank you to the readers of MarketingSherpa, who were kind enough to vote this site as the Best Marketing Operations Blog for 2012. It’s particularly humbling, because the other sites named in their “best blogs” awards include many of my favorite: Best Social Media Marketing Blog — Blue Focus Marketing Best Copywriting Blog — Copyblogger Best Optimization Blog — MarketingExperiments Best PPC Blog — PPC Hero Best Design Blog — Gnome Flash Best E-commerce Blog …

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Everything is marketing, everyone must be agile

June 19, 2012 / Agile Marketing / By Scott Brinker / 7 Comments

Momentarily, I’ll be delivering the closing keynote at Agile Day hosted by Valtech in Paris, talking about customer experience, agile marketing, and marketing technology — and how they’re all entwined into the new competitive landscape of business. (Agile. Marketing technology. And Paris. I may have found paradise.) Here is the slide deck from my presentation: Everything Is Marketing, Everyone Must Be Agile And here’s an essay version of my talk: Agile Day 2012 Closing Keynote …

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The single most valuable marketing capability today

June 19, 2012 / Agile Marketing / By Scott Brinker / 3 Comments

The following is a foreword I wrote for a new Agile Marketing white paper produced by Valtech. We’re privileged to live in the most exciting time in the history of marketing. While every profession has been impacted by the explosion of ubiquitous computing and connectivity in the digital age, the impact on marketing has undoubtedly been the most profound. As the world has moved online, the distance between companies and customers has collapsed to zero. …

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The wild marketing technology alliance of Infosys and WPP

June 15, 2012 / Agencies / By Scott Brinker / 1 Comment

I had an interesting call earlier this week with Samson David, the global head of business platforms for Infosys. Our chat came about because Infosys, in partnership with WPP and its Fabric subsidiary, is now promoting its own marketing technology platform for major brands, BrandEdge. There are so many fascinating layers to this story, it’s hard to know where to begin. First, the facts. BrandEdge is a software solution developed by Infosys that aims to …

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25% of these firms have a chief technologist in marketing

June 8, 2012 / Marketing Management / By Scott Brinker / 1 Comment

Julie Schwartz, SVP of research for the Information Technology Services Marketing Association, shared some fascinating results from a recent survey on marketing transformation they conducted with the following companies: They asked marketers in these firms about a number of different roles — community manager, social engagement leader, chief content officer, data scientist, and chief technologist: Do you have this role now? Do you expect to have this role in the next 1-3 years? Do you …

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Godin’s hierarchy of business to business needs

May 29, 2012 / Marketing Management / By Scott Brinker / 4 Comments

The problem with the Chicago school of economics isn’t so much its belief in rational decision-making — we can save for another day the computational complexity arguments against such precision in our thinking. Rather, it’s that it is too easy to misjudge what people are optimizing in their decisions. How many times have you looked at something a large organization does and remarked to yourself, “Yikes, that seems a little irrational.” The irony is that …

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