If you’ll forgive me for a little promotion of my company — usually I try to keep my posts here as agnostic as possible — I’d like to share with you a book, a story, and a dream. If you’re a marketing technologist, I think you’ll find this relevant on a number of levels, especially if you have an entrepreneurial slant. Let’s start with the story. The Background Story My company, ion interactive, was launched …

The story of post-click marketing Continue Reading »

The law of propinquity states that the greater physical (or psychological) proximity between people, the greater the chance that they will form friendships or romantic relationships. Other things being equal, the more we see people and interact with them, the more probable we are to like them. The classic example of propinquity is that two people living on the same floor of a building have a higher propinquity than those living on different floors. MIT …

Twitter and the law of propinquity Continue Reading »

A colleague of mine recently said her New Year’s resolution is to blog, blog, blog. She’s a busy executive, with little time to spare, and always a hundred other things competing for her attention. But she also knows that active participation in the social media sphere — blogging, Facebook, Twitter, LinkedIn, etc. — is increasingly vital to one’s influence. It’s valuable to one’s employer, who needs genuine personalities as emissaries in the social web landscape, …

Social media personal trainers Continue Reading »