Blog - Page 94 of 94 - Chief Marketing Technologist

Visualization in marketing analytics

February 28, 2008 / Marketing Data / By Scott Brinker / Leave a Comment

A recent ReadWriteWeb article on VisualComplexity.com caught my attention the other day, triggering some thoughts about the underutilized potential of visualization in marketing analytics. Generally speaking, marketing isn’t hindered by a lack of data these days. To the contrary, the challenge for many marketers is the exact opposite: they are deluged with data. It’s a syndrome marked by being up to your eyeballs in reports and dashboards, but feeling short-changed on meaning and insight from …

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Martec analogous to marcom?

February 25, 2008 / Marketing Management / By Scott Brinker / Leave a Comment

Every profession has its vernacular, the insider lingo that serves as both a shortcut and a sort of secret handshake. Acronyms and abbreviations are often the epitome of such jargon, inscrutable to those outside the club. (“Fix the DNS with the new IP for your SaaS CRM ASAP — think of the SLA!”) But some rare abbreviations bring grace and beauty to an otherwise jumbled stack of industry terms. One of my favorite has always …

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A blog for marketing technologists

February 24, 2008 / Marketing Management / By Scott Brinker / Leave a Comment

I have spent most of my working life at the intersection of marketing and technology. I’ve been on both sides of the fence, with a background as a software engineer and platform architect on one side and many years of experience in product marketing (and enough corporate marketing to be dangerous) on the other. I’ve consulted separately with marketing departments and IT departments, for small start-ups and the Fortune 500. But by far the most …

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