chiefmartecTV

Last week, the marketing strategy consultancy Lenati released their report Marketing Technology as a Strategic Asset, the result of a series of interviews we jointly conducted with 9 tech-savvy marketing executives from companies such as Adobe, Dun & Bradstreet, Hilton, Microsoft, and SAP. Our anthropological goal was to learn how these different companies managed marketing technology, to uncover innovative approaches and overlapping best practices. In a rare moment of synchronized editorial planning here at chiefmartec.com, …

3 or 4 years ago, it would have been taboo to talk about your martech stack Continue Reading »

Yesterday we broadcast our second episode of chiefmartecTV on the topic of The Myths and Monsters of Agile Marketing. My special guest was Roland Smart, VP of Social & Community Marketing at Oracle, author of the book The Agile Marketer, and co-host of The Marketing Agility Podcast. If you’re getting the sense that Roland is deeply into agile marketing, you’ve got the right impression. He’s a real superstar on the subject. Since agile marketing is …

chiefmartecTV: The myths & monsters of agile marketing Continue Reading »

Last week we livestreamed the first episode of chiefmartecTV, a new monthly talk show that I have started hosting on Blab to discuss marketing technology topics that lend themselves to more of a discussion — or debate — than a blog post monologue. Our special guest for this episode was David Raab, truly one of the most brilliant marketing technology analysts in the industry — and also one of the funniest, if you like your …

chiefmartecTV: From cave paintings to the Personalized Mona Lisa Continue Reading »