Marketing Management

I am enormously grateful to every company that participates in the annual Stackies Awards, sharing a single slide illustration of their “marketing stack” — the collection of software that powers their marketing organization. The best ones do more than just namecheck tools they use. They visually explain the strategic thinking and organizing principles behind their stack, revealing valuable insights into modern marketing technology management. Thanks to the generous transparency of all those who contribute their …

Microsoft shares their marketing stack in the Stackies, and it’s awesome Continue Reading »

We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each other. If you’re working the intersection of marketing, technology, and management, this event has been lovingly hand-crafted for you — and I’m eager to give you a …

Mastering modern marketing technology leadership over 2 intense days Continue Reading »

The following is a guest post by Jeremy Epstein, CEO of Never Stop Marketing. He served as VP marketing at Sprinklr as the company grew from 30 people and a valuation of $20 million to 1,400 employees, valued at over $1.8 billion. The following is an excerpt of his new whitepaper, 14 Rules for Successful High-Growth Marketing. A “unicorn” company is one that achieves a private market valuation over $1 billion dollars. Growing as quickly as …

6 of 14 rules for marketing like a billion-dollar martech unicorn Continue Reading »

Valentine’s Day is a holiday for celebrating love — either that or, depending on who you ask, an evil plot by the floral-industrial complex. (Eisenhower warned us about them.) This past Valentine’s Day, I gave homage to my professional love, the wild and wonderful field of marketing technology, with an hour-long webinar on 5 Disruptions That Are Reshaping Marketing As We Know It. Thanks to the producers of the MarTech conference, who sponsored the webcast, …

VIDEO: 5 Disruptions Reshaping Marketing As We Know It Continue Reading »

In the years that I’ve worked on the marketing technology landscape, I have often been surprised at the end of each iteration by the sheer scale of the thing. I’ll sit back, typically with a glass of wine at that point, and reflect in awe at just how big this space has become — and in such a short time. I’m experiencing that same sensation of awe now that we’ve launched the agenda for the …

Brand new MarTech agenda launched with 70+ talks and 100+ speakers Continue Reading »

I’m honored to have been invited to become a regular contributor to Ad Age, the world’s oldest (since 1930!) and largest publication in the field of advertising and marketing. The publisher has agreed to let me repost my articles here on chiefmartec.com as well. Late October to early February is prediction season in the marketing world. As marketers, we’re innundated with articles, emails, and infographics telling us what will happen and what we need to …

The only marketing prediction you need for 2017 Continue Reading »

I’m excited to kick off the third year of The Stackies, which will culiminate in an opening awards ceremony at the MarTech conference in San Francisco, May 9-11, 2017. Of course, like all good agile marketers, we believe in improving with each iteration. So we’ve tweaked and expanded the competition this year. But first, new readers may be wondering, “What the heck are The Stackies?” They’re a friendly competition where marketers send in a single …

Announcing The Stackies & Hackies Awards for MarTech San Francisco 2017 Continue Reading »

The Machine Intelligence 3.0 landscape above was created by Shivon Zilis and James Cham. This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1, Part 2, Part 3, and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure. Vertical competition presents a greater strategic threat than horizontal competition. AR, …

5 Disruptions to Marketing, Part 5: Artificial Intelligence Continue Reading »

The Internet of Things (IoT) Landscape above is produced by the venture capital firm FirstMark. This is Part 4 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1, Part 2, and Part 3 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure. Vertical competition presents a greater strategic threat than horizontal competition. AR, MR, …

5 Disruptions to Marketing, Part 4: Digital Everything Continue Reading »

Click the image above for a larger version of the illustration. This is Part 3 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 and Part 2 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure. Vertical competition presents a greater strategic threat than horizontal competition. AR, MR, VR, IoT, wearables, conversational interfaces, etc. …

5 Disruptions to Marketing, Part 3: Vertical Competition Continue Reading »