Marketing Management

Our next MarTech conference in the Bay Area, April 3-5, is just a couple of weeks away. While I’ve written a lot about the editorial program for the paid all-access conference — amazing presentations by Aetna, Cisco Meraki, Docker, IDC, LUMA Partners, Netflix, The New York Times, Nordstrom, NPR, PwC, Zillow, and more — I’ve barely scratched the surface of what’s available to free Expo+ attendees. There’s a ton. And, yes, I said, “free.” You …

27 excellent MarTech sessions available for free? But wait, there’s more… Continue Reading »

Thank you to everyone who participated in our 2019 Martech Salary Survey. We’re analyzing the compensation data now, and we’ll release the full results at the MarTech conference in San Jose in just a few weeks. (There’s still time left to snag a ticket — it’s a packed agenda you won’t want to miss.) But as an advance look, I want to share with you the data we collected about marketing technology and operations roles …

What are the job responsibilities of marketing technology management? Continue Reading »

Last week, I presented a webinar sponsored by the MarTech conference based on my analysis of the 3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers. The MarTech team recorded it and uploaded it to YouTube, so I’m happy to be able to share it in full with you here: Note that the early bird “beta” rate for the upcoming MarTech, April 3-5 in San Jose, has passed (March 2), …

A 40-minute video on 3 big trends shaping the future of martech Continue Reading »

Regular readers know that I’m a huge fan of Tom Fishburne, the brilliant fellow behind all those great Marketoonist cartoons. I’m delighted that he’ll be our closing keynote speaker at MarTech in April, presenting Look! Squirrel! Beyond the Shiny New Thing to Sustained Organizational Change. Tom will enlighten us as he makes us laugh at the way we think about adopting new martech, overcoming fear, and driving transformation at our companies. PUBLIC SERVICE ANNOUNCEMENT: You’ve …

My 7 attempts to caption this MarTech cartoon, but I bet you can do better Continue Reading »

Twice a year, I face a dilemma. Presented with hundreds of nominated speakers and topics for an upcoming MarTech conference, I have to choose only a few dozen to fit into a two-day, three-track event. It’s a dilemma for a couple of reasons. First, the vast majority of pitches we get from martech practitioners and experts are really good. Having to turn down most of them, simply due to the limits of time and space, …

A preview of MarTech: over 50 in-depth sessions at the intersection of marketing, technology, and management Continue Reading »

At first, martech and mindfulness would seem to be on opposite ends of the great mandala of life. Let’s face it, the two words don’t often come up in the same sentence. Or really even the same conversation. Mindfulness is a path toward peace. Martech is a path toward pandemonium. At least that’s the way it feels a lot of the time. Marketing and martech are pretty chaotic fields. Disruptions. Distractions. Deafening noise. Martech has …

Martech and mindfulness Continue Reading »

tl;dr There are three trends that are changing the nature of martech. They will catalyze the end of the “first golden age of martech” and lay the foundation for a second golden age that will be much larger, but likely look quite different. Ecosystems — instead of marketing cloud suites vs. best-of-breed point solutions, we will have the best of both: open platforms that serve as stable foundations, augmented by large ecosystems of specialized third-party …

3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers Continue Reading »

If you have been following my work for a while, you know that I’m a big believer in sharing as much research as possible with the martech community at no cost. For instance, you can download the whole database of marketing technology vendors for free. Or download all of the marketing stacks from the Stackies for free. Or download the most comprehensive global report of martech salaries and job responsibilities for free. That’s the 2018 …

Help us anonymously benchmark marketing operations and technology salaries Continue Reading »

Ready for a great New Year? While I may be a curmudgeon skeptic when it comes to most marketing industry predictions, I’m quite certain of three things for the year ahead: Marketing technology & operations management will be integral to marketing in 2019. Martech tools, talents, tactics, and the overall marketing world will continue to change. MarTech will be the best vendor-agnostic conference to attend to master this discipline, to learn from and network with …

Highly accurate predictions about MarTech in 2019 (well, at least the conference) Continue Reading »

Looking back over 2018, it’s been a heck of a year in the martech industry. Thank you for joining, sharing, and contributing — I’m looking gratefully at you, MarTech speakers (in the spring and fall), Stackies entrants, and martech salary survey participants — to this community. I found myself humming this tune in the car this morning and have geekily adapted it to a summary of this year’s “greatest hits” on this blog. Feel free …

The Twelve Days of MarTech Continue Reading »