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A clever email marketing campaign from the folks at MarketingProfs for their upcoming B2B Forum — which makes a larger point about just how much the culture of marketing has changed. I received the following email from “Don Draper” with the subject line, “Why I’m Not Attending MarketingProfs B2B Forum,” and I just had to read it: Just goes to prove that with email marketing, as with most other kinds of technology-powered marketing, the creative …

Don Draper is disgusted by the new state of marketing Continue Reading »

I’ve seen this pattern, or variations of it, with increasing frequency. I’m not saying that everyone should follow this path. There are many roads to success and life satisfaction. But the Renaissance men and women making journeys like this fascinate and inspire me. Here’s to the crazy ones.

Thank you to the readers of MarketingSherpa, who were kind enough to vote this site as the Best Marketing Operations Blog for 2012. It’s particularly humbling, because the other sites named in their “best blogs” awards include many of my favorite: Best Social Media Marketing Blog — Blue Focus Marketing Best Copywriting Blog — Copyblogger Best Optimization Blog — MarketingExperiments Best PPC Blog — PPC Hero Best Design Blog — Gnome Flash Best E-commerce Blog …

Best marketing operations blog? Thank you! Continue Reading »

How do you know if you’re a marketing technologist? Well, you might be a marketing technologist if… …you regularly use three or more different web browsers. …you know that third-party cookies aren’t leftover snacks from two previous social gatherings. …you have spent weeks trying to get two different web analytics packages to report the same numbers. …when someone mentions Amazon, you think of web services, not books. …you read TechCrunch more than AdAge (but you …

You might be a marketing technologist if… Continue Reading »

I’ve had an AT&T iPhone for several years now, and I must confess, the service in Boston and New York has been pretty poor. Dropped calls, weak signals — the usual complaints. Which is why I found this ad in the San Francisco airport amusing: “If There Really Were a Camelot, AT&T Would Have You Covered.” I presume the intent of the ad was to imply that AT&T could provide coverage anywhere. But an equally …

Better than “If pigs could fly…” I guess Continue Reading »

I’m looking to hire an amazing marketing technologist. As my company — ion interactive — grows, we’re finding that there’s a gap between our account service team and our engineering team. The account service group are primarily marketers, teaching other marketers how to implement successful post-click marketing with our product, LiveBall. The engineering team are primarily software developers, building the product. But between those two realms, there’s a space to provide support and services to …

Looking for an amazing marketing technologist Continue Reading »

How is marketing software like the military’s UAV (unmanned ariel vehicle) attack planes, such as the Predator? That’s what I was wondering when I attended a seminar last week by Professor Mary “Missy” Cummings, the director of the MIT Humans and Automation Lab. Previously, Missy was one of the Navy’s first female fighter pilots for 11 years, and then she went on to earn a Ph.D. in Systems Engineering. Her lab now studies challenges with …

Marketing operations and the Predator — lessons for marketing technologists Continue Reading »

Every so often, I do a search for phrases such as director of marketing technology to find companies that are embracing the marketing-technology hybrid model at relatively high levels in their management structure. Like the concept of a chief marketing technologist, these roles aren’t IT jobs with matrix responsibility for a few marketing systems, and they aren’t marketing positions with only superficial responsibility for sourcing related IT. These are equal weight — or much closer …

Director of Marketing Technology job at a law firm (sample) Continue Reading »

Noah Brier put together a fantastic little web application, BrandTags.net. The site shows you brand logos and invites you to respond with a one-word or one-phrase “tag” that pops into your mind when you see it. After you submit your tag, you can then see how other people have responded by viewing a “tag cloud” that shows all the words and phrases that other people have submitted, where the size is larger the more people …

BrandTags.Net — A Great Experiment Continue Reading »