Martech: 2020 and Beyond, a new report collaboratively produced by BDO, WARC, and the University of Bristol, estimates that the worldwide spend on marketing technology is $121.5 billion. Their report focuses on martech spending in North America and the UK, where they’ve sized the market as growing from $34.3 billion in 2017 up to $65.9 […]
Martech is now a $121.5 billion market worldwide Read More »
This is my bi-annual call for leaders, practitioners, and pioneers across the marketing technology and operations community to send in proposals to present at the MarTech conference. Our next event will be in San Jose, April 15-17, and we’re accepting speaker nominations through November 8. The best way to truly master something is to teach
Your martech community needs you: opportunities to speak at MarTech Read More »
In Gartner’s most recent Marketing Organizational Survey for 2019 — how marketing leaders structure their teams today and how they expect them to change over the next several years — a remarkable finding popped out to me: 20% of respondents reported that they run some form of decentralized marketing organization today. By the end of
The (near) future of marketing is decentralized Read More »
The theme of my keynote talk at the MarTech conference earlier this month was “platforming marketing.” (Watch a reenacted video of the keynote here.) I’ve spent much of my career thinking about two broad topics: marketing and platforms. Yet it took me a while to recognize that the patterns I see in software platforms are
Platforming Marketing: 8 P’s of Self-Service Martech Read More »
One of our keynote speakers at last week’s MarTech conference in Boston was Matt LeMay, author of the excellent book Agile for Everybody and partner at Sudden Compass. After my opening keynote (reenacted here), Matt presented a fantastic, 20-minute talk: Agile Is Marketing. And because Matt arranged for a videographer to capture his presentation —
Agile Is Marketing, Matt LeMay’s excellent MarTech keynote Read More »
We had a fantastic MarTech event this week. Huge thanks to everyone who contributed and participated in it. My keynote was “Platforming Marketing” — how the next stage of martech maturity is about applying platform principles in marketing to empower your entire organization to leverage martech capabilities in their work. While we did not record
Video recreation of my MarTech opening keynote: Platform Marketing Read More »
You’re familiar with Gartner’s iconic hype cycle, right? Pretty much every technology follows the same pattern of unrealistic hype in its early stages, followed by a crash of disappointment when those lofty aspirations fail to materialize. But then it steadily climbs up the “slope of enlightenment,” where reality and reasonable expectations eventually converge. I’ve heard
Is martech in the trough of disillusionment? I hope so Read More »
You’ve already read about the incredible line-up we have for paid all-access attendees at the upcoming MarTech conference, September 16-18 in Boston. (If you haven’t, check it out — you won’t believe all the top industry experts and leading brand practitioners who will be sharing their wisdom and experience in our keynotes and educational editorial
The free MarTech Expo+ Pass: 40+ presentations and 70+ martech vendors Read More »
On the surface, this cartoon last week from Tom Fishburne, the talented Marketoonist, seems to be poking fun at the different “chief” titles that marketers and marketing-ish executives use. Ha ha, us mad marketing people and our zany titles du jour. But my reaction was: this is exactly why marketing is so challenging today. No,
This perfectly captures the Herculean challenge of modern marketing Read More »
The MarTech conference is coming up next month — check out our big (and, whoa, I mean BIG) MarTech preview if you haven’t seen it yet. Nota bene (er, nota beta?): discount “beta” rates for tickets expire next week. As part of the run up to the main event, Jennifer Cannon, senior editor at Marketing
