This article is a guest post by Linda West and Hari Raghavan of Act-On Software. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. It can be awful easy to look at technology as an end unto itself — an answer to all your problems as a marketer, rather than …

THE HACKIES: How a marketing automation company hacked their own marketing org Continue Reading »

This article is a guest post by Franck Ardourel of DNN Corp. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. We …

THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI Continue Reading »

This article is a guest post by Steve Nakata of The Pedowitz Group. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? Does data automatically flow from one system to another, or does …

THE HACKIES: A CMO’s guide to integrating marketing technologies Continue Reading »

This article is a guest post by Matthew Parisi of Tealium. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. As a marketer, it can be frustrating to recognize the chasm between the promise of technology and the reality of delivering on that promise. Sure, you can come up with …

THE HACKIES: Beacons & Bacon: 8-step data strategy to hack any customer experience Continue Reading »

This article is a guest post by Claudia Fernandes & L. G. Pinto of Aptoide. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Introduction Aptoide is a community-driven alternative Android App Store that gives a new meaning to the way people discover and install apps through social collaboration, tailored …

THE HACKIES: MarDev = DevOps for Marketing Continue Reading »

This article is a guest post by Liam O’Connor of Lenati. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. For marketing executives and their teams, building an effective marketing technology stack is a daunting prospect. With marketing technology growing as a portion of total marketing budget (27% on average …

THE HACKIES: How leading marketing executives tackle martech Continue Reading »