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The buzz around account-based marketing at MarTech

April 11, 2016 / Marketing Software / By Scott Brinker / 3 Comments

The following is a guest post by Bertrand Hazard of TrustRadius, who attended MarTech last month. He and the TrustRadius research team interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference. Nearly every exhibitor featured a reference to ABM, and many of the presenters touched on the trend as well. Across software categories …

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Dark martech: the great mass of homegrown marketing technology

April 7, 2016 / Uncategorized / By Scott Brinker / 5 Comments

The following is a guest post by Seth Ulinski, senior analyst at TBR, talking about the phenomenon of “dark martech” — all the marketing technology that companies build themselves internally. This is one of the first studies I’ve seen that has attempted to quantify it. There is no shortage of marketing technology (martech) solutions available to CMOs and their staff today. The number of vendors providing everything from point solutions to robust enterprise marketing clouds …

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Dark Martech: Homegrown Marketing Technology

5 major themes from MarTech with big implications for marketing

April 6, 2016 / Marketing Management / By Scott Brinker / Leave a Comment

It’s been two weeks since MarTech in San Francisco, and I’m just now catching up enough to write down my thoughts about the event. First and foremost, a heartfelt thank you to everyone who was a part of this conference — attendees, speakers, sponsors, moderators, staff, and the producers behind it all, Third Door Media. I am so grateful to have shared this experience with you. It was a whirlwind of a conference — a fully …

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Welcome to MarTech: The Marketing Technology Conference

Marketing tech landscape in 2045 will consolidate to one logo

April 1, 2016 / Marketing Software / By Scott Brinker / Leave a Comment

I know I’ve sworn off of making predictions in the dynamic marketing technology space, but I’m going to make a big one today: the marketing technology landscape supergraphic for 2045 will contain only a single logo. I know, I’m not the first armchair analyst to suggest that there will be massive consolidation in the marketing technology landscape — despite the empirical evidence to the contrary that has consistently foiled that claim for the past 5 …

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Who is a marketing technologist, really? 2016 Edition

March 28, 2016 / Marketing Management / By Scott Brinker / 3 Comments

The following is a guest post by Sheldon Monteiro, CTO at SapientNitro. Both he and I would really appreciate your participation in this study — it will help our whole community uncover important insights into the state of the marketing technologist profession today. We’re conducting primary research around the role of the marketing technologist. If you consider yourself to be a marketing technologist, please read on and take the survey. Why are we conducting this …

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41 marketing technology stacks from the 2016 Stackies Awards

March 24, 2016 / Marketing Software / By Scott Brinker / 1 Comment

So many projects converged for me at the MarTech conference this week in San Francisco. An amazing cast of speakers and sponsors, who knocked it out of the park (thank you!). The release of the 2016 marketing technology landscape. The shipping of Hacking Marketing. But my favorite was the unveiling of the 2016 Stackies Awards. 41 marketing teams, at companies large and small, B2B and B2C, invested time and effort to each create a single …

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The 2016 Stackies Awards: 41 Marketing Technology Stacks Visualized

Marketing Technology Landscape Supergraphic (2016)

March 21, 2016 / Marketing Software / By Scott Brinker / 97 Comments

UPDATE: The 2020 Marketing Technology Landscape is now available. I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. (Finally!) You can click on the image above for a larger version — which you’ll obviously need in order to be able to see anything more than a colorful blur. But if you really want to zoom in and explore the landscape, …

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Marketing technologist to Isaac Asimov: eat your heart out

March 8, 2016 / Interviews / By Scott Brinker / 1 Comment

The following is another great guest Q&A conducted by Claire Schoen, an interview with Sheldon Monteiro of SapientNitro, who will be one of our featured speakers at MarTech later this month. Sheldon Monteiro, Global Chief Technology Officer of SapientNitro, has spent more than twenty years working at the crossroads of customer experience and technology, as a technologist and also as a driving force for change in how marketers, storytellers and technologists work together to create …

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Insights from the architect of Agile for Marketing

March 1, 2016 / Agile Marketing / By Scott Brinker / 1 Comment

The following is another guest Q&A conducted by Claire Schoen, an interview with Barre Hardy of CMG, who will be one of our featured speakers at MarTech later this month. Barre Hardy is Associate Partner, and head of the marketing performance practice at CMG. She created the firm’s Agile for Marketing practice and leads The CMO’s Agenda, an annual study on key challenges and opportunities facing marketing leadership based on insights driven from interviews with …

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Marketing hated IT, and IT hated marketing — and that wasn’t right

February 25, 2016 / Interviews / By Scott Brinker / Leave a Comment

The following is another guest Q&A conducted by Claire Schoen, an interview with Rohit Prabhakar of McKesson, who will be one of our featured speakers at MarTech next month. Rohit Prabhakar is the Head of Digital Marketing Strategy and Marketing Technologies at McKesson. His LinkedIn profile succinctly sums up his experience and outlook as “sales & marketing guy at heart and technologist by training.” We sat down with him recently to discuss his background and …

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