For this week’s marketing technologist interview, we move in-house to talk with someone who’s balanced the relationship between marketing and IT on the front-line. In fact, he’s worked for marketing, then IT, and then marketing again — all with the same mission. I’m thrilled to have Eric Long, an experienced online marketer, information architect, and […]
To marketing, then IT, and back again (interview) Read More »
If I had a litmus test for marketing technologists, it would be this: do you use Firebug? Firebug — in case you don’t know — is an add-on for the Firefox web browser that gives you a wealth of tools for peeking at, poking into, and debugging HTML, CSS, Javascript, and the underlying network activity
A marketing technologist’s Swiss Army knife Read More »
If you want an example of how a marketing technologist can rise to an executive leadership role in a billion dollar company, you need not look any further than today’s guest for our marketing technologist interview series: Brad Terrell. Brad is VP & General Manager of the Digital Media business unit at Netezza — a
The “rocket scientists” of marketing (interview) Read More »
Aaron Levie, the CEO of co-founder of Box.net — and a self-acknowledged purveyor of “shadow IT” — wrote a terrific post for the Fortune Tech blog on CNNMoney.com today: To save the IT department, blow up the IT department. On a daily basis, a select group of individuals are making technology decisions on behalf of
Box.net CEO: The new reality of IT lives outside IT Read More »
Today we’re launching a series of interviews highlighting marketing technologists — who are they, what they do, and how they got there. We have a terrific line up of interviewees and plan to publish one a week for the next several months. Our inaugural interview is with Jonathan Mendez, a quintessential marketing technologist. Jonathan is
Marketing Technologist: Jonathan Mendez Read More »
If you think a hit rate of 1 out of 20 for marketing ideas is a poor showing, go Elf Yourself. No, really. Take a lesson from OfficeMax’s “Elf Yourself” holiday campaign, that has been a viral brand marketing hit for four Christmas seasons in a row. The www.elfyourself.com web site lets people upload photos
Experimental marketing: 1 out of 20 ain’t bad Read More »
The term “marketing technologist” is sometimes broadly interpreted as anyone who wields technology in the marketing domain. However, since everyone in marketing should be doing that to some degree these days, it makes sense to distinguish what a marketing technologist does above and beyond that. I’ve drafted a set of skills and knowledge that I
8 things every marketing technologist should know Read More »
Paul Dunay listed the rise of the marketing technologist as one of his 11 B2B Marketing Predictions for 2011. “Marketers for the last few years have been closet techno geeks, and it’s time for them to rise up — companies need digitally fluent marketers who can apply technologies to make marketing more measurable and scientific.”
Interview request for marketing technologists Read More »
If I could pick one word to define the future of marketing, it would be agility. All the shifts in technology, media, channels, connections, and culture we’re experiencing have combined to accelerate the clockspeed of marketing. How rapidly can new ideas be tested? How quickly can successes be scaled? How swiftly can failures be caught
Champions of agile marketing Read More »
The wonderful marketing folks at Eloqua, in collaboration with the amazingly creative team at JESS3, just released a gorgeous new infographic of blogs influencing the modern marketing space called The Blog Tree. It’s awesome. And I’m not just gushing because I’m on it. I’m gushing because I’m on it along with many of the blogs
Marketing technology grows on a tree Read More »
