In case you haven’t seen it yet, Chris Kuenne wrote a terrific guest editorial in Ad Age a couple of weeks ago: Four Talent Categories You Need to Win in a Connected World. This is one of the best articles I’ve read yet that focuses on how the structure of the marketing organization needs to […]
A Rubik’s Cube structure for the marketing department Read More »
Want to know the formula for success? Here it is: This was published by marketing metrics master Pat LaPointe earlier this week in his Metrics Insider column. Read the full article for his accompanying explanation and insight. Success is the sum of all your experience finding insights, transforming them into action, and trying to create
A marketing-math geek’s formula for success Read More »
I lived in New York City for about five years, and if I had to name one thing about the city that I loved most, it was its energy. The city just crackles with creativity and drive. Our inaugural marketing technologist interview was with New Yorker Jonathan Mendez, who in turn, introduced me to today’s
Mashing media, advertising and technology (interview) Read More »
I’m looking to hire an amazing marketing technologist. As my company — ion interactive — grows, we’re finding that there’s a gap between our account service team and our engineering team. The account service group are primarily marketers, teaching other marketers how to implement successful post-click marketing with our product, LiveBall. The engineering team are
Looking for an amazing marketing technologist Read More »
I’m a big believer in the power of “intersections,” as described by Frans Johansson in his inspiring book on innovation, The Medici Effect. The intersection of marketing and the-domain-formerly-known-as-IT is one, of course. But recently I’ve also been exploring some fascinating ideas by mixing concepts from the 131 different kinds of marketing. Often, many of
Content marketing + conversion optimization Read More »
Disruptive innovation can be exhausting. Exciting. Full of opportunity. But also relentless hard work. And with all the disruptive innovation wrought by the Internet — particularly the seismic changes in marketing — there are times when even the best of us could use a little boost of inspiration. Today’s marketing technologist interview was just that
Marketing technology at a 113-year-old firm (interview) Read More »
This is both an anniversary post and a state-of-the-market update. Three years ago, I launched this blog to focus on marketing technology — and perhaps more importantly — the new professionals emerging at that intersection, marketing technologists. At the time, I did a quick Google search for a couple of phrases: “chief marketing technologist” and
Got marketing technologists? 1,000-fold growth Read More »
Earlier this week, I shared a presentation by marketing technologist Cleve Gibbon on building a marketing technology platform for engaging global brands. Today, I’m pleased to share with you our own interview with him. Cleve is the Chief Technology Officer of Cognifide, a European digital technology agency that has built sites — or, as Cleve
Bring your A-game to marketing technology (interview) Read More »
Later this week, I’ll be publishing a marketing technologist interview with Cleve Gibbon, the CTO of Cognifide. As a sneak preview for that, I’d like to share with you Cleve’s presentation from last week at the Adobe Partner Community Day in Barcelona. Cleve’s presentation — building a marketing technology platform for engaging global brands —
Thinking of marketing technology as a platform Read More »
For my latest column on Search Engine Land, I sketched out a post-click marketing heuristic to help visualize the different factors at work in conversion optimization. Or, as I call it more informally, The Mother of All Post-Click Marketing Diagrams (click to enlarge): To read the article that explains this diagram, click over to Search
The Mother of All Post-Click Marketing Diagrams Read More »
