First there was SaaS — software-as-a-service.
Then PaaS — platform-as-a-service.
Then IaaS — infrastructure-as-a-service.
These days it’s EaaS — everything-as-a-service. Development-as-a-serivce (DaaS). Testing-as-a-service (TaaS). Content-as-a-service (CaaS). Social-media-as-a-service (SMaaS). I’m not making these up.
Is it AaaS — anything-as-a-service? Is the right adjective for that AaaS-inine?
Which made we wonder…
Should agencies simply rebrand themselves as MaaS — marketing-as-a-service?
“We’re not mass marketing. We’re MaaS marketing.” (A homage to homonyms.)
There’s a serious question in here somewhere, but I’ll save that for another day.