Would Hacking Marketing make for a great SXSW talk?

Hacking Marketing at SXSW

Today, I’m going to take a break from plugging my own conference series — next up: MarTech Europe in October, which is totally going to rock, I say with embarrassing modesty — to, well, um, promote a proposal to present at a different conference.

Yes, as you’ve no doubt surmised from the headline, I’m making a bid to speak at SXSW.

My proposed talk is Hacking Marketing, which will explore a number of fascinating parallels between software development and modern marketing. Here’s a one-slide teaser:

Hacking Marketing Hypotheses

If you’re planning on attending SXSW in 2016, and this sounds like a talk that you’d want to hear, I’d greatly appreciate your vote for it on the SXSW panel picker.

Thank you!



  1. Definitely agree with this thought and it’s interesting that if you’re drawing parallels between the marketing and software development worlds, I think this would be a great example of phishing using social media – http://mashable.com/2015/08/11/o2-three-free-pizza-for-year/

  2. Thanks, Jeff! That’s a funny — yet apt — example.

Leave a Reply