Last month I did a joint webinar with Jerry Rackley, Chief Analyst at Demand Metric, on the growing phenomenon of “marketing apps” as a new wave of content marketing. Demand Metric had just completed a research project with 185 marketers to compare the effects of passive vs. interactive content on their digital marketing programs — and the results were quite exciting.
If you were interested in my post a couple of months ago about why we bet our whole company on marketing apps, I think you might enjoy this presentation and the research data that we share in it:
If you’re reading this in email and the iframe above doesn’t appear, you can click here to watch the video on Vimeo.
In full disclosure, this webinar and the research behind it were sponsored by my company, ion interactive. However, 95% of what I discuss here doesn’t require you to buy anything from us — I believe this is a much bigger trend that is exploding in digital marketing this year. In this 50-minute webinar, I save my very brief sales pitch for the last couple of minutes.