Scott Brinker

85 minutes of my best martech content for free, but with one small ask

April 11, 2020 / Other / By Scott Brinker / 2 Comments

Last month we canceled the MarTech conference that had been planned for this week in San Jose for, well, obvious reasons. We have now set our sights on hosting an in-person MarTech Conference in Boston in early October, when we’re all hoping things are looking better for everyone. In the meantime, the team at Third Door Media, the producers of MarTech, have organized a virtual “Discover MarTech” event that will happen next week, Tuesday through …

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Latest data on agile marketing, at a time when we can really appreciate it

April 9, 2020 / Agile Marketing / By Scott Brinker / Leave a Comment

There are a handful of reports I eagerly look forward to every year, and Andrea Fryrear’s State of Agile Marketing is one of my favorite. The third annual edition is available now, and like last year’s, it’s has a number of great insights into the “process” corner of the people-process-technology triangle. The big trend: agile marketing adoption is up from 32% in 2019 to 42% in 2020. Almost all of the growth in agile comes …

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SaaS adoption trends at the start of 2020 (yes, before all hell broke loose)

April 5, 2020 / Marketing Software / By Scott Brinker / Leave a Comment

Early in March, Blissfully released their 2020 SaaS Trends Report. As with previous data they’ve shared, the report is full of highly interesting findings based on actual SaaS usage — not just what people claim they’re using when asked (which is usually underreported by half). I was just getting ready to excitedly write a story about it when, well, the coronavirus pandemic escalated. The whole world started falling apart. Suddenly, a report on year-over-year growth …

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Canceling the MarTech Conference scheduled for next month and sharing our updated plans ahead

March 25, 2020 / Marketing Management / By Scott Brinker / Leave a Comment

Hey, I hope you’re doing okay. A crazy and surreal time we’re in. The photo above is my new “office” in the basement of my house. Yeah, I’ve got a green screen set up. I’d like to claim it’s to support seamless virtual backgrounds in the continuous stream of video meetings that now occupy my day. But truthfully, it’s mostly just to hide the massive piles of clutter that our basement gravitationally accumulates. My wife …

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An epic landscape of 2,427 European martech solutions

March 3, 2020 / Marketing Software / By Scott Brinker / 3 Comments

TL;DR If you think the world of martech software has shrunk, take a tour of Europe. Everybody needs a hobby. Golf. Fishing. Home brewing. For some of us, it’s collecting logos of martech companies and carefully categorizing them into little boxes on slides, to the delight or dismay of marketers at conferences worldwide. I say “us,” not in the editorial “we” sense, but as a legitimate plurality. There’s a bunch of us, following in the …

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Happy Valentine’s Day tomorrow, dear martech’ers

February 13, 2020 / Other / By Scott Brinker / 1 Comment

There’s a logo landscape for everything. Even for lovers in a digital time. The above chart was published by CB Insights in their article 60+ Tech Startups To Enhance Your Valentine’s Day and brought to my attention by my friend Ann Handley on Twitter. A good public service reminder, in case you need a last minute direct-to-consumer save. My first thought: wow, I picked the wrong sector to cover. Can you imagine how much fun …

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Only 3 days left for the best price on awe-inspiring, mind-expanding, career-accelerating MarTech tickets

February 12, 2020 / Marketing Management / By Scott Brinker / 1 Comment

With a headline like that, who can doubt that I’ve got marketing in my DNA? Seriously though, as you can see from the at-a-glance editorial agenda above — which doesn’t even include the couple dozen additional vendor-led sessions we’ll also have in our Solutions Tracks and on our MarTech Theater stage — this next MarTech Conference, April 15-17 in San Jose, is going to be jam-packed with deep educational content on marketing technology and marketing …

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The average enterprise uses 1,295 cloud services

February 12, 2020 / Marketing Software / By Scott Brinker / 1 Comment

I’m used to getting a lot ribbing pushback on the scale of the marketing technology landscape. “7,000 martech vendors is way too much!” My gut-level, defensive reaction is to reply, “Hey, it’s not my fault. I’m just counting them.” Of course, one could argue with the work I do with HubSpot’s platform ecosystem, we are enabling and encouraging more martech ecosystem entrepreneurs. Which is true (see the 4 layers of app integrations with SaaS platforms). …

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Number of Cloud Services Used by an Enterprise on Average in 2019

The top 3 things marketers want martech vendors to improve

February 7, 2020 / Marketing Software / By Scott Brinker / 1 Comment

The good folks at Ascend2, a marketing industry research firm, recently released a study on Martech Stack Optimization. It’s the kind of report that I open with the enthusiasm of that kid from the movie A Christmas Story opening the present of his dreams. (I’ll try not to shoot my eye out.) Lots of good data points, such as 71% of participants report that they will continue to invest moderately to significantly in their martech …

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Dr. Martech and Mr. Hype: A Transformational Webinar

February 3, 2020 / Marketing Management / By Scott Brinker / Leave a Comment

I spend a lot of time debating dichotomies with myself: The classic: is martech consolidating or expanding? Should you centralize or decentralize marketing, automate or humanize it? Should you practice agile or waterfall approaches to martech product adoption? Should you buy more martech tools or better use the ones you have? The martech triumvirate: suite or best-of-breed, software or services, build or buy? What’s hype or actual technological advancement? So as I find myself contemplating …

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