Scott Brinker

The Blockchain Marketing Technology Landscape (2017)

September 26, 2017 / Marketing Software / By Scott Brinker / 3 Comments

The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He will be presenting at the upcoming MarTech conference in Boston, October 2-4, on Blockchain and the CMO: The Next Era of Marketing. If you are an entrepreneur or investor with an understanding of the needs of marketers and the core concepts of marketing, you have just landed …

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I’ve joined HubSpot as VP platform ecosystem, and this is why

September 21, 2017 / Marketing Software / By Scott Brinker / 16 Comments

So, um, wow. Big news day here. I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. Here’s one of the first presentations I gave on that topic in 2010. More recently, I proposed The Grand View of Martech: A Martech Manifesto. This movement is growing. The marketing technology landscape …

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ScribbleLive acquires ion interactive as interactive content thrives

September 21, 2017 / Marketing Software / By Scott Brinker / Leave a Comment

I know, I’m usually the poster child for celebrating “diversification” more than “consolidation” in the martech industry. But today I’ll celebrate the latter. I am excited to announce a very special and personal contribution to the consolidation of the marketing technology landscape: ion interactive, the company I co-founded and served as CTO, has been acquired by ScribbleLive. You can read the official announcement here. ScribbleLive is constructing an impressive enterprise content marketing suite, and I’m …

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Last chance to enter The Stackies: Org Edition to win #MarTech glory

September 20, 2017 / Marketing Management / By Scott Brinker / Leave a Comment

Want to contribute to the MarTech community? We’ve extended the deadline of The Stackies: Org Edition to midnight on Friday, September 29. This is your chance to share your ideas on marketing structures and/or processes that take full advantage of what modern marketing technology makes possible. You’ve seen The Stackies: Tech Edition — dozens and dozens of examples of marketing tech stacks — each one a single slide that illustrates the different marketing technologies that …

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B2B Marketing Flywheel Org Stack for MarTech

72 hours in Shanghai in a parallel martech universe

September 15, 2017 / Marketing Management / By Scott Brinker / 2 Comments

The world’s three largest Internet companies are American: Google (Alphabet), Amazon, and Facebook. The fourth largest — actually the 9th most valuable company in the world by market capitalization — is the Chinese giant Tencent. The sheer scale of Tencent is almost impossible to comprehend — at least it was to me as a marketing technologist from the Western world. From a simple instant messaging service founded in 1998 (think AOL messenger, for those of …

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Seth Godin now a MarTech keynote + last week for beta rates

August 23, 2017 / Marketing Management / By Scott Brinker / Leave a Comment

Three quick pieces of news on the MarTech conference coming up in Boston, October 2-4: Seth Godin has been added as a keynote speaker to the MarTech program, where he’ll do a special afternoon keynote on October 3, “It’s Your Turn to Engage: Embracing The Work That Matters.” Seth is truly inspiring for all of us wrangling a new frontier of marketing and innovation, and I’m sure his presentation will be a fantastic way to …

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Think marketing tech vendor growth is finished? No, it’s Finnish!

August 16, 2017 / Marketing Software / By Scott Brinker / 2 Comments

The above graphic and the following guest post were produced by Henri Syvänen and the team at Avaus, a leading Nordic marketing services firm. Henri recently shared this landscape of Finnish martech companies with me, and I was amazed by its scale — even though I, of all people, probably shouldn’t be. It illustrates how much of a global phenomenon martech ventures really are. Is Finland a martech superpower? Check out our martech landscape Most …

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Marketing + Technology + Management – Hype = MarTech

August 14, 2017 / Marketing Management / By Scott Brinker / Leave a Comment

I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maître fromager. Luckily, the symptoms are relatively mild — mostly involuntary rolling of the eyes and rapid finger twitching on the delete key. But I also have an addiction — I admit it — to stories of how marketing is changing. Not the hypothetical, buzzword-laden promises of change that …

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Where does martech fit in Dun & Bradstreet’s marketing org?

August 10, 2017 / Marketing Management / By Scott Brinker / Leave a Comment

I am excited to share with you one of the first entries to The Stackies: Org Edition awards. Rishi Dave, the CMO of Dun & Bradstreet, and his team just shared with me their “org stack” graphic above (click for a larger version). This is a terrific example of the kind of illustration that we’re hoping people will contribute to The Stackies. It reveals the five major functions of the marketing organization as seen from …

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Dun & Bradstreet Marketing Org Stack Featuring Martech

The Grand View of Martech: A Martech Manifesto

August 7, 2017 / Marketing Management / By Scott Brinker / 4 Comments

As we were planning the upcoming MarTech conference for Boston, the Third Door Media team and I had an invigorating discussion about the philosophy of “martech.” What is martech? Who are the citizens in this growing community? What are the shared ideas and ideals that bring us together? What do we collectively aspire to achieve? Coming out of that conversation, I was inspired to take a pass at answering those questions with a written statement …

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