Scott Brinker

Who are the top 10 martech companies? It may surprise you

August 10, 2015 / Marketing Software / By Scott Brinker / 6 Comments

Let’s play a little game. The chart above shows the top 10 marketing analytics and automation companies, ranked by their 2014 revenue in this category. Well, actually, the revenue numbers are there, but I have cleverly hidden the company names. Can you guess who the companies are? For bonus points, can you name them in order of their revenue from last year? (These revenue numbers include broader “marketing cloud” offerings, and services as well as …

Who are the top 10 martech companies? It may surprise you Continue Reading »

The Top 10 Marketing Technology Companies in 2014 by Revenue

Divergent opinions about chief marketing technologists

August 6, 2015 / Marketing Management / By Scott Brinker / 5 Comments

Last month, the adtech/martech company DataXu released a great report called The New Marketer: How Data and Technology are Driving the Rise of the Chief Marketing Technologist. The research was conducted by Redshift Research among 250 marketing decision makers in the UK. There’s a lot of fascinating data in the report, but the thing that I found most remarkable was the chart which I’ve included at the top of this post, revealing the divergent opinions …

Divergent opinions about chief marketing technologists Continue Reading »

Opinions on Chief Marketing Technologist Roles

Interactive content hits a milestone in The Great Content Wars

August 2, 2015 / Marketing Tactics / By Scott Brinker / 5 Comments

Last Wednesday was a bit of a historic moment. When I visited The New York Times website that morning, I was amazed to see that the featured story on the front page was implemented using interactive content. The story — How Many Times Has Your Personal Information Been Exposed to Hackers? — was produced as an interactive assessment tool, not merely a regular article that a reader would passively consume. Just to make sure we’re …

Interactive content hits a milestone in The Great Content Wars Continue Reading »

Interactive Content on The New York Times Front Page

Drink responsibly, and mix your martech responsibly too

July 30, 2015 / Interviews / By Scott Brinker / 3 Comments

Today’s Q&A is with Jeremie Moritz, the Global Digital Content & Media Manager at Pernod Ricard in Paris. Pernod Ricard is the company behind many of the world’s leading brands of distilled beverages, including Absolut, Beefeater, Chivas Regal, Glenlivet, Jameson, and Kahlúa, as well as major wineries such as Kenwood and Jacob’s Creek. Talk about iconic brands! Its history traces back to 1797, when Henri-Louis Pernod opened his first absinthe distillery in Switzerland. Here’s a …

Drink responsibly, and mix your martech responsibly too Continue Reading »

21 native ads for marketing geeks that will shock you

July 28, 2015 / Marketing Tactics / By Scott Brinker / 6 Comments

I get exposed to a lot of low-brow native advertising as I puruse the web. If this is the result of intentional, personalized targeting — yikes — I shudder to imagine the profile that these advertisers have concocted for me. I’m constantly being tempted to learn surprising secrets of weight loss, the one trick my bank really doesn’t want me to know about my mortgage, and shocking revelations of aging actors from the 80’s. Every …

21 native ads for marketing geeks that will shock you Continue Reading »

Lowest rates for MarTech Europe expire this Friday

July 27, 2015 / Marketing Management / By Scott Brinker / Leave a Comment

Ahh, summer vacation. Odds are that you either just got back from one (like me), are eagerly anticipating one just around the corner, or possibly are on one right now. If the latter, and you’re actually reading this while you’re on vacation — wow, you are a serious martech enthusiast. You have my empathy and admiration. Now put away the computer and go enjoy the sunshine. Although, before you do, there’s just one quick thing …

Lowest rates for MarTech Europe expire this Friday Continue Reading »

The first bachelor’s degree in marketing technology launches this fall

July 20, 2015 / Marketing Management / By Scott Brinker / 13 Comments

Today’s guest post is written by Dr. Kevin W. Tharp, an associate professor of digital marketing technology at the University of Wisconsin-Stout — and the founder of the first ever Bachelor of Science in Digital Marketing Technology degree. The Bachelor of Science in Digital Marketing Technology was approved by the University of Wisconsin Board of Regents in June 2015, is an online degree and is now accepting applications for the Fall of 2015. For more …

The first bachelor’s degree in marketing technology launches this fall Continue Reading »

Digital Marketing Technology Competencies

In marketing tech at Netflix, APIs are the new black

July 9, 2015 / Marketing Software / By Scott Brinker / 3 Comments

Tony Ralph, the director of ad technology at Netflix, delivered one of the best talks at MarTech in San Francisco earlier this year. It’s truly a “graduate level” discussion about how Netflix’s adtech/martech team developed a build-and-buy strategy for their own technology stack for bringing programmatic advertising in-house. While not every marketing team has access to the level of engineering talent that Netflix has, Tony makes a compelling case for businesses to internally develop customized …

In marketing tech at Netflix, APIs are the new black Continue Reading »

One marketing analytics myth? The perfect KPI…

July 6, 2015 / Marketing Management / By Scott Brinker / 2 Comments

Today’s Q&A guest is Cesar Brea, author of Marketing and Sales Analytics. Cesar leads Force Five Partners, a marketing analytics consulting firm. Cesar’s book includes primary research and interviews with more than a dozen major brands across several industries, providing an up-to-date look at what people are actually doing to build their capabilities in this arena. 1. There are no shortage of analytics books in the world. Why did you want to write one? Lots …

One marketing analytics myth? The perfect KPI… Continue Reading »

Agenda for MarTech Europe announced, over 20 sessions

July 1, 2015 / Marketing Management / By Scott Brinker / Leave a Comment

I’m excited to share with you the MarTech Europe agenda that we just released this week. Even though only three months have passed since our last event in San Francisco, I am amazed by how much has progressed in our industry, as represented by the topics — and the level of those topics — that we’ve been able to bring into next MarTech program. First, my sincere thanks to everyone who submitted session ideas to our …

Agenda for MarTech Europe announced, over 20 sessions Continue Reading »