Scott Brinker

Lowest rates for MarTech Europe expire this Friday

July 27, 2015 / Marketing Management / By Scott Brinker / Leave a Comment

Ahh, summer vacation. Odds are that you either just got back from one (like me), are eagerly anticipating one just around the corner, or possibly are on one right now. If the latter, and you’re actually reading this while you’re on vacation — wow, you are a serious martech enthusiast. You have my empathy and admiration. Now put away the computer and go enjoy the sunshine. Although, before you do, there’s just one quick thing …

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The first bachelor’s degree in marketing technology launches this fall

July 20, 2015 / Marketing Management / By Scott Brinker / 13 Comments

Today’s guest post is written by Dr. Kevin W. Tharp, an associate professor of digital marketing technology at the University of Wisconsin-Stout — and the founder of the first ever Bachelor of Science in Digital Marketing Technology degree. The Bachelor of Science in Digital Marketing Technology was approved by the University of Wisconsin Board of Regents in June 2015, is an online degree and is now accepting applications for the Fall of 2015. For more …

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Digital Marketing Technology Competencies

In marketing tech at Netflix, APIs are the new black

July 9, 2015 / Marketing Software / By Scott Brinker / 3 Comments

Tony Ralph, the director of ad technology at Netflix, delivered one of the best talks at MarTech in San Francisco earlier this year. It’s truly a “graduate level” discussion about how Netflix’s adtech/martech team developed a build-and-buy strategy for their own technology stack for bringing programmatic advertising in-house. While not every marketing team has access to the level of engineering talent that Netflix has, Tony makes a compelling case for businesses to internally develop customized …

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One marketing analytics myth? The perfect KPI…

July 6, 2015 / Marketing Management / By Scott Brinker / 2 Comments

Today’s Q&A guest is Cesar Brea, author of Marketing and Sales Analytics. Cesar leads Force Five Partners, a marketing analytics consulting firm. Cesar’s book includes primary research and interviews with more than a dozen major brands across several industries, providing an up-to-date look at what people are actually doing to build their capabilities in this arena. 1. There are no shortage of analytics books in the world. Why did you want to write one? Lots …

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Agenda for MarTech Europe announced, over 20 sessions

July 1, 2015 / Marketing Management / By Scott Brinker / Leave a Comment

I’m excited to share with you the MarTech Europe agenda that we just released this week. Even though only three months have passed since our last event in San Francisco, I am amazed by how much has progressed in our industry, as represented by the topics — and the level of those topics — that we’ve been able to bring into next MarTech program. First, my sincere thanks to everyone who submitted session ideas to our …

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Marketing and the Internet of Things, closer than you think

June 23, 2015 / Marketing Software / By Scott Brinker / 2 Comments

For many years, we kept being promised that “the year of mobile” was upon us. When it failed to materialize, it was easy to become jaded and write off much of the discussion of that coming wave of innovation as hype. But somewhat suddenly, we now look around, with everyone reaching for their phones every other minute — or checking them on their Inspector Gadget watches — having integrated them into their soaring digital expectations …

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Internet of Things Ecosystem by EVRYTHNG

3 apologies from an imperfect marketing tech blogger

June 18, 2015 / Other / By Scott Brinker / 4 Comments

Apologies come in threes? Today they do. First, I apologize for the example of a 3-vendor multi-platform stack article from earlier this week. I’ve heard from multiple readers that it came across to them as an uncharacteristically promotional post, not what they’ve come to expect from my blog. As I tried to disclaim in the introduction to the post, I thought it was interesting that Battery was positioning three of the companies from their portfolio …

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A great example of a 3-vendor multi-platform stack

June 16, 2015 / Marketing Software / By Scott Brinker / 6 Comments

The following is a guest article by Roger Lee, a general partner at Battery Ventures. As regular readers know, I rarely publish guest posts, particularly those that emphasize individual vendors. When you read this one, you may think I have thrown that policy out the window, as Battery has invested in two out of three companies featured in it (update: three out of three, if you count that ExactTarget is now part of Salesforce). I …

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21 marketing technology stacks shared in The Stackies

June 9, 2015 / Marketing Software / By Scott Brinker / 17 Comments

I’m pleased to announce the results of our first-ever “Stackies” awards. As a quick recap, we invited marketers to send in a single-slide diagram of their marketing technology stack, the different marketing software products that they use in their work, organized in a way that makes the most sense to them. The four “best” stacks entered would split $1,876 to be allocated to charities they could choose. Before I reveal the winners, let me first …

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The Stackies: June 2015 — 21 Marketing Technology Stacks

A candid fireside chat with 4 heavyweights in martech money

June 1, 2015 / Marketing Software / By Scott Brinker / 1 Comment

The closing session at our last MarTech Conference in San Francisco was an all-star fireside chat, “Follow the Martech Money: VCs, IPOs, and M&A”, with three leading venture capitalists and one of the most influential investment bankers in the marketing tech space: Neeraj Agrawal of Battery Ventures Ashu Garg of Foundation Capital Ajay Agarwal of Bain Capital Ventures Brian Andersen of LUMA Partners They engaged in a candid discussion about how they view the forces …

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