I think 2010 is going to be a good year for the semantic web — now better known as the linked data movement — especially as marketers become increasingly aware of its potential in their mission for online branding and relationship building. It certainly seems that January will be off to a good start. Media […]
Web 3.0 conference focuses on advertising and marketing Read More »
These past few weeks, I’ve repeatedly remarked that social media marketing — while a glorious and wonderful phenomenon in its own right — is unlikely to be the death of online advertising. This has not been a popular position. In fact, I was feeling a little lonely out on that limb. But today, I had
Google bets HUGE on advertising everywhere Read More »
When it comes to innovation and new market opportunity — why some companies harness those forces to catapult to riches and glory, while otherwise good and strong leaders stumble and fall — the smartest guy I’ve ever met is Clay Christensen. The chart above is from an article Clay wrote a year or so ago,
How finance hobbles marketing innovation Read More »
A few weeks ago, I launched an informal survey to ask people what they thought of PPC search advertising, hoping to peel back a bit more of the curtain of their sentiments and beliefs. As promised, I’m happy to share the results with you. Well, maybe “happy” isn’t the right word. As you’ll see, the
Study reveals issues with search ads — trust and usefulness Read More »
There’s an argument that’s been circulating in social media marketing circles about how “dangerous” it can be for marketers to rely on pay-per-click (PPC) advertising, as compared to more organic ways of building traffic. You know, social media doesn’t have to be positioned as the destructor of advertising to justify its existence. The gist of
Risk in PPC vs. social media marketing Read More »
Here’s a brain teaser for you: 1. Most people claim to dislike advertising on the web. I know, display advertising is probably despised more than less flamboyant search ads. But in my recent survey, 71.4% of the respondents who don’t work in marketing claim that they never or rarely look at the sponsored search ads
What if advertising were dead? Really? Read More »
How is marketing software like the military’s UAV (unmanned ariel vehicle) attack planes, such as the Predator? That’s what I was wondering when I attended a seminar last week by Professor Mary “Missy” Cummings, the director of the MIT Humans and Automation Lab. Previously, Missy was one of the Navy’s first female fighter pilots for
Marketing operations and the Predator — lessons for marketing technologists Read More »
Forgive me, I was going to title this post something more subtle like, “Social media’s sin of omission,” but as a blogger shamelessly vying for your attention, I find myself succumbing to the very social media marketing arms race of “say what?!” that I want to push back on. I know, as a marketer, it’s
Social media marketing stole my woman and ravaged my cattle Read More »
I have two favors to ask of you. (Is that a bad way to start a blog post?) I’m doing a small research project on what people think of search advertising — both marketers and non-marketers — as part of a graduate seminar at Harvard on intelligent interactive systems. There are some intriguing hypotheses I
Survey: what do you think of search advertising? Read More »
As part of my adventure in academia at Harvard to explore new ideas in marketing technology, I’ve been taking a class on the intersection of economics and computer science. It’s an incredibly vibrant research area these days, particularly because online advertising auctions such as Google AdWords have provided a fruitful real-world application for software-driven market
23 strategic factors in search marketing bids Read More »
