A little over a year ago, I wrote a post on marketing in the semantic web (“semantic marketing”) that tackled the question of what marketing might be like in the semantic web. I should say that now, the semantic web is probably better thought of as a “web of data” — analogous to the existing […]
Data web marketing presentation Read More »
Exciting news came out of Google’s Searchology event yesterday for the advancement of semantic web adoption: the announcement of Rich Snippets in Google search results. Google is now starting to pay attention to structured data that is embedded — using either microformats or RDFa — in the web pages it crawls. And now, via these
Google encourages structured data on your web site Read More »
I recently saw the movie Jurassic Park again. It’s about an island of cloned dinosaurs, intended as a kind of zoo and amusement park, that spirals out of control during a pre-opening inspection. Spiraling out of control is a euphemism for having ravenous pre-historic creatures devouring everyone in sight. (Remind anyone of their last budget
Marketing automation and Jurassic Park Read More »
It never ceases to amaze me how much there is to learn out there. Okay, there’s obviously an infinite amount of stuff to learn. But even if you carve out just the choicest subset of what’s most interesting and relevant to your passions in work and life, there’s still many lifetimes worth of potential learning
Pursuing computer science for marketing at Harvard Read More »
If you’ve been at the intersection of business and technology for a while, you’re probably familiar with fear, uncertainty and doubt (FUD). I’m not talking about the natural stress, worry and concern that everyone feels in the course of their work. Instead, FUD is an intentional “tactic of rhetoric and fallacy” that has been used
Beyond fear, uncertainty, and doubt (FUD) Read More »
You have to admit, the social dynamics of Twitter are worth a chuckle, especially when you try to explain them to people who aren’t into it: You overhear something someone says. For some random reason, it intrigues you. So you start following them. And listening in on their conversations. And repeating what they say, verbatim,
Twitter social cycle Read More »
I’ve been thinking about quintessential marketing skills and how they’re evolving. Skills can be very specific, such as “mastery of ExactTarget for newsletter email marketing”. But I’m more interested in broader skills that transcend individual projects and programs. For instance, in marketing, I’ve found that the following skills have perpetual value: empathy with customers, seeing
5 new skills for the future of marketing Read More »
I recently read an excellent post by Randall Rothenberg on the IAB blog, A Manifesto on Interactive Advertising. It’s a passionate argument for a renaissance of creativity in interactive advertising — especially in the agency world. Randall decries that online advertising, while pervasive, is rarely iconic. How many people have felt good about search ads
Creative technologists in brand advertising Read More »
With Valentine’s Day on the horizon, I thought I’d wax a little poetic with my top 10 reasons why the semantic web is a lot like love: 10. It means different things to different people. 9. Those in it can bore everyone else to death talking about it. 8. Cynics insist there’s no such thing.
Top 10 reasons the semantic web is a lot like love Read More »
If you’ll forgive me for a little promotion of my company — usually I try to keep my posts here as agnostic as possible — I’d like to share with you a book, a story, and a dream. If you’re a marketing technologist, I think you’ll find this relevant on a number of levels, especially
The story of post-click marketing Read More »
