How much does a chief marketing technologist earn? It depends on the size of the company, the industry, and the region, but according to the Mondo Resourcing & Staffing Agency the range is $140,000 to $241,000. The only digital marketing executive position paid more, on average, were Chief Digital Officers, earning between $148,000 to $280,000. VP Digital Marketing, VP eCommerce, and VP Marketing Communications each earned less. These numbers were reported in Mondo’s recently released …

Chief Marketing Technologists earn $140,000 – $241,000 Continue Reading »

When I first started writing about the role of a chief marketing technologist in 2008, it was, at best, a niche subject. A hybrid marketing and technology executive? What kind of crazy, chimerical beast was that? But six years later, with marketing increasingly viewed as a technology-powered discipline, hybrid marketing technologist roles are growing rapidly. Reviewing registrations for the upcoming MarTech Conference, it’s incredible to see so many leading companies with official heads of marketing …

Harvard Business Review publishes The Rise of the Chief Marketing Technologist Continue Reading »

I was delighted to learn that the Financial Times — an international newspaper for senior executives and financial types that makes The Wall Street Journal look like light pop reading — dedicated an 8-page special report on the intersection of marketing and technology, officially released this morning. Recognition that marketing has become a technology-powered discipline has now reached the highest echelons of boardrooms and executive suites. This is a big step forward — albeit a …

Financial Times reveals the executive view of marketing technology, an evolving relationship of marketing and IT Continue Reading »

Having spent many years in the “conversion optimization” subdiscipline of marketing — a forerunner to what is now known as “growth hacking” in some circles — I’ve mulled over the inherent tension between innovation and optimization for a while. They’re two different mindsets. At its best, innovation is about exploring a wide range of bold, new ideas that challenge the status quo — often questioning assumptions that an organization takes for granted. Many of these …

The 4 quadrants of marketing management, a 2×2 model Continue Reading »

The incredible change we’re all experiencing these days is highly fractal. Similar patterns are emerging at many levels, and we can learn a lot by zooming in and zooming out. For instance, we can talk about how marketing technology is changing — which it is, at a phenomenal pace. But we can also go higher up and examine how marketing overall is changing. We can go even higher up and realize how businesses, industries, and …

How The Second Machine Age will transform marketing Continue Reading »