How to manage social media marketing (book review)

/ Marketing Tactics / By / 1 Comment

I just read Social Marketology by Ric Dragon, and I have to say, I love business books like this. It’s intelligent and practical, written in a direct yet entertaining style, and delivers meaty ideas that you can put into practice pretty much immediately. First, full disclosure, McGraw-Hill sent me a free copy of the book to review. But life is too short to read bad books, so I wouldn’t have made it past a casual …

How to manage social media marketing (book review) Continue Reading »

Tweet
Share
Share
WhatsApp
Pin

Best marketing operations blog? Thank you!

/ Other / By / Leave a Comment

Thank you to the readers of MarketingSherpa, who were kind enough to vote this site as the Best Marketing Operations Blog for 2012. It’s particularly humbling, because the other sites named in their “best blogs” awards include many of my favorite: Best Social Media Marketing Blog — Blue Focus Marketing Best Copywriting Blog — Copyblogger Best Optimization Blog — MarketingExperiments Best PPC Blog — PPC Hero Best Design Blog — Gnome Flash Best E-commerce Blog …

Best marketing operations blog? Thank you! Continue Reading »

Tweet
Share
Share
WhatsApp
Pin

Everything is marketing, everyone must be agile

/ Agile Marketing / By / 7 Comments

Momentarily, I’ll be delivering the closing keynote at Agile Day hosted by Valtech in Paris, talking about customer experience, agile marketing, and marketing technology — and how they’re all entwined into the new competitive landscape of business. (Agile. Marketing technology. And Paris. I may have found paradise.) Here is the slide deck from my presentation: Everything Is Marketing, Everyone Must Be Agile And here’s an essay version of my talk: Agile Day 2012 Closing Keynote …

Everything is marketing, everyone must be agile Continue Reading »

Tweet
Share
Share
WhatsApp
Pin

The single most valuable marketing capability today

/ Agile Marketing / By / 3 Comments

The following is a foreword I wrote for a new Agile Marketing white paper produced by Valtech. We’re privileged to live in the most exciting time in the history of marketing. While every profession has been impacted by the explosion of ubiquitous computing and connectivity in the digital age, the impact on marketing has undoubtedly been the most profound. As the world has moved online, the distance between companies and customers has collapsed to zero. …

The single most valuable marketing capability today Continue Reading »

Tweet
Share
Share
WhatsApp
Pin

The wild marketing technology alliance of Infosys and WPP

/ Agencies / By / 1 Comment

I had an interesting call earlier this week with Samson David, the global head of business platforms for Infosys. Our chat came about because Infosys, in partnership with WPP and its Fabric subsidiary, is now promoting its own marketing technology platform for major brands, BrandEdge. There are so many fascinating layers to this story, it’s hard to know where to begin. First, the facts. BrandEdge is a software solution developed by Infosys that aims to …

The wild marketing technology alliance of Infosys and WPP Continue Reading »

Tweet
Share
Share
WhatsApp
Pin

25% of these firms have a chief technologist in marketing

/ Marketing Management / By / 1 Comment

Julie Schwartz, SVP of research for the Information Technology Services Marketing Association, shared some fascinating results from a recent survey on marketing transformation they conducted with the following companies: They asked marketers in these firms about a number of different roles — community manager, social engagement leader, chief content officer, data scientist, and chief technologist: Do you have this role now? Do you expect to have this role in the next 1-3 years? Do you …

25% of these firms have a chief technologist in marketing Continue Reading »

Tweet
Share
Share
WhatsApp
Pin

Godin’s hierarchy of business to business needs

/ Marketing Management / By / 4 Comments

The problem with the Chicago school of economics isn’t so much its belief in rational decision-making — we can save for another day the computational complexity arguments against such precision in our thinking. Rather, it’s that it is too easy to misjudge what people are optimizing in their decisions. How many times have you looked at something a large organization does and remarked to yourself, “Yikes, that seems a little irrational.” The irony is that …

Godin’s hierarchy of business to business needs Continue Reading »

Tweet
Share
Share
WhatsApp
Pin

CMOs are the new CIOs — crazy or prescient?

/ Marketing Management / By / 3 Comments

A headline on Forbes caught my eye the other day: Are CMOs the New CIOs? It cites the Gartner study following the money from IT to marketing and concludes (emphasis added is my own): The convergence between marketing and technology is undeniable, and it’s still in its infancy. Imagine a world where a brand’s success will ultimately come down to how well it can handle and leverage an infinite network of relationships and market interactions. …

CMOs are the new CIOs — crazy or prescient? Continue Reading »

Tweet
Share
Share
WhatsApp
Pin

Marketing technology: suite, platform, or portfolio?

/ Marketing Software / By / 5 Comments

This is a follow-up to my post on why marketing software will never be like ERP (but it’s still going to be a ridiculously huge, multi-billion dollar industry). The marketing technology landscape continues to expand and evolve at a breakneck pace. But while its vibrancy is in large part due to a fertile environment for start-ups, the hundreds of billions of dollars at stake in this reincarnation of the marketing industry has attracted the attention …

Marketing technology: suite, platform, or portfolio? Continue Reading »

Tweet
Share
Share
WhatsApp
Pin

Engineers are becoming a lot like marketers too

/ Agile Marketing / By / 1 Comment

I spend a lot of time thinking about how engineering culture and capabilities are seeping into marketing’s ecosystem. Marketers are becoming more tech-savvy by the day, which is a fascinating transformation to behold. But it struck me recently how much the inverse is happening too: many of the signature characteristics of marketing have now become a part of engineering culture. Engineers are becoming quite marketing-savvy in their trade. This isn’t about engineers working in marketing …

Engineers are becoming a lot like marketers too Continue Reading »

Tweet
Share
Share
WhatsApp
Pin