Marketing Management

Because I’m a rambling blogger and not a professional journalist, I’m going to bury the lede — that a recent Gartner report shows larger companies spending more on marketing technology than advertising this year — but I promise to get to it eventually. (Actually, I guess with this disclaimer I didn’t bury the lede. But I digress.) Gartner recently released their CMO Spend Survey 2015-2016, and, of course, I immediately turned to the page on …

Whoa: marketing technology budgets are now surpassing advertising Continue Reading »

I acknowledge: finding, learning about, and integrating new marketing technologies is a challenge for marketers today. But as a new report from Wrike shows — How Marketers Get Things Done: The State of Agile Marketing in 2016 — it’s not the top challenge. It’s fifth. And a good ways below the top challenge. The top five challenges marketers face: Developing creative, innovative campaigns that stand out in the market (37.2%) Moving fast enough to keep …

Keeping marketing technology integration in perspective Continue Reading »

MarTech Europe is returning to London this fall, 1-2 November, and I’m excited to open up the call-for-speakers today. I’m always incredibly impressed by and grateful for the proposals we receive from experts and practitioners in this field. If you have a topic that you would like to present, please fill out our speaker application. The deadline for submissions is Friday, 10 June. Here are a few things to consider as you prepare an application: …

MarTech Europe 2016 call-for-speakers is now open Continue Reading »

Gord Hotchkiss has been one of my sources of professional inspiration for over a decade. One of the pioneers of the search marketing industry, Gord has always had a special talent for blending marketing savvy with broader social and scienfitic thinking in the face of disruptive technologies. He’s masterful at putting the quirks of modern marketing in a larger and more strategic context. His Online Spin column on Mediapost is one of my few weekly …

What can marketers learn from the sciences? Quite a lot Continue Reading »

The following is a guest post by Tony Byrne, founder of Real Story Group, a research and advisory firm that covers marketing technology. The past several years have been exciting times for the digital marketing industry, with major marketplace expansion, ample M&A activity, and fresh understanding about how MarTech should work in the future. What’s less well known is the state of customer adoption of marketing toolsets. Real Story Group recently surveyed nearly 100 enterprise …

What do enterprise marketers really think about marketing tech? Continue Reading »

David Edelman is the global co-leader of McKinsey Digital, Marketing & Sales at McKinsey & Company and one of the world’s leading experts in digital transformation. I was thrilled that he was able to join us as a keynote speaker at MarTech last month. Here’s a video of his presentation, The Journey Wins, Not The Tech, which I thought was one of the most insightful and inspiring at the event: Thank you, David!

It’s been two weeks since MarTech in San Francisco, and I’m just now catching up enough to write down my thoughts about the event. First and foremost, a heartfelt thank you to everyone who was a part of this conference — attendees, speakers, sponsors, moderators, staff, and the producers behind it all, Third Door Media. I am so grateful to have shared this experience with you. It was a whirlwind of a conference — a fully …

5 major themes from MarTech with big implications for marketing Continue Reading »

The following is a guest post by Sheldon Monteiro, CTO at SapientNitro. Both he and I would really appreciate your participation in this study — it will help our whole community uncover important insights into the state of the marketing technologist profession today. We’re conducting primary research around the role of the marketing technologist. If you consider yourself to be a marketing technologist, please read on and take the survey. Why are we conducting this …

Who is a marketing technologist, really? 2016 Edition Continue Reading »

Erica Seidel, who runs The Connective Good, specializing in recruiting leaders in marketing analytics and marketing technology — and who has also graciously served on the advisory board for the MarTech conference and will be a moderator at our big event in San Francisco next month — has said that the right marketing technologist can be the secret weapon for a CMO looking to drive top-line and bottom-line growth. But marketing technologists don’t grow on …

What do marketing technologists want? This recruiter found out… Continue Reading »

The following is a guest post by Jay Baer, one of the most influential marketing authors and speakers out there. Jay’s last book, Youtility, was highly inspirational in my company’s shift towards interactive content a couple of years ago. He was also very kind and helpful in giving me advice when I started working on my own book, Hacking Marketing. This guest post is based on Jay’s new book, Hug Your Haters — illuminating customer …

The Role of MarTech in Customer Service — The New Marketing Continue Reading »